Obsero is our AI search visibility platform. It tracks how often your brand appears in ChatGPT, Gemini, Google AI Overviews and more, and shows you how you stack up against your competitors.

We just rebuilt trial experience. From sign-up to live data in a couple of minutes.

Here's what you get.

Enter your company name and website. We handle everything from there. We pull what AI already knows about your brand, surface the most relevant topics for your category and give you the prompts to track from day one.

You pick your top five competitors. That's it. You're in.

From the moment your trial runs, you get real data. Share of voice. Visibility scores. The exact prompts where AI is mentioning your brand (or not). Side by side with the competitors that actually matter to you.

The first thing most people do is open their visibility tab. You can see how often you show up in Google AI Overviews and ChatGPT for the queries your customers are actually asking, and you can click straight through to the raw AI response to read exactly what was said.

You get 50 prompts tracked across ChatGPT and Google AI Overviews. When the trial completes, you'll get an email. Click through and the full data is waiting for you.

No setup calls. No onboarding decks. No waiting for someone to build out your account.

If you want to know how visible your brand is in AI search right now, this is the fastest way to find out.

This is a category that is growing fast. Brands are waking up to the fact that AI search is where their customers are going, and they want to know if they're showing up but more importantly, what they can do to influence it.

Two stories this week underline how competitive the space is. But this also highlights a huge opportunity for the select few that get it right.

Searchable, the London-based GEO platform led by serial entrepreneur Chris Donnelly, raised $14 million at a valuation of $85 million. Meanwhile, Peec, the Berlin-based startup that helps brands track their presence in AI searches, crossed $10 million in annualised revenue. They raised a $21 million Series A six months ago and have more than doubled their revenue trajectory since then.

For context on where Obsero sits: we're a small founding team of three, with over 25 years of combined growth and commercial experience. Our clients are growing month on month.

We're tracking brands across fintech, banking, payments, property and global tech. We've built what we've built without external funding. Every client has been earned and we have ambition to grow significantly and at a much quicker pace. So, watch this space.

The market is moving quickly. The demand is real. And Obsero is right in the middle of it.

The trial is free, unlike most of our well-funded competitor. Two minutes to set up. Real data from day one.

Google I/O 2026 had 100 announcements. New wearables, fashion partnerships with Gentle Monster and Warby Parker, a redesigned Gemini app, video generation tools, science research agents, a $2 million developer hackathon. A lot of it is genuinely interesting. Most of it has nothing to do with your search visibility.

Here's what does.

The search box has been rebuilt for the first time in 25 years

Google called it the biggest upgrade to the search box in over 25 years. You can now search using text, images, files, videos and Chrome tabs in a single query. More importantly, AI Overviews and AI Mode are now merged into one seamless experience, rolling out globally across desktop and mobile. The result is a default search experience that generates an AI response first, with source links underneath. That shift has been coming for a while. It's now the standard.

AI Mode has hit 1 billion monthly users

AI Mode has surpassed 1 billion monthly users, with queries more than doubling every quarter since launch. And last quarter, overall Search queries hit an all-time high. That's the counter-argument to "search is dead" - but the nature of those queries is changing. More are resolved in the AI response. Fewer result in a click.

Information agents are the structural shift nobody's talking about enough

This summer, Google is rolling out information agents - AI agents that run in the background 24/7 monitoring topics, tasks and projects on a user's behalf, drawing on web sources, real-time finance data, shopping feeds and news.

The implication for brands is significant. A user asks an agent to monitor mortgage rates, track savings account deals, or follow a specific topic. The agent builds a consideration set once and monitors it on a schedule. It will send synthesised updates and take action on the user's behalf. The user doesn't repeat the search. If your brand isn't in the initial set, there's no second chance.

Rolling out to Google AI Pro and Ultra subscribers this summer.

Generative UI is coming to search in July

Google is rolling out Generative UI to Search this summer for everyone, free of charge. Search will build custom layouts on the fly - interactive visuals, comparison tables, graphs - designed specifically around a query. For ongoing projects like planning a move or managing a home renovation, Search can build full custom experiences, like dashboards or trackers, that users return to.

This matters because the presentation layer of search is no longer standardised. What a user sees is generated for their query. Brands that are structured to be cited and extracted will appear. Brands that aren't, won't.

Universal Cart changes how product discovery works

Universal Cart lets users add products to a single cart while browsing Search, chatting with Gemini, watching YouTube or reading Gmail. It finds deals, tracks price drops and monitors stock - running in the background powered by Gemini models. Universal Commerce Protocol (UCP) then allows checkout directly on Google via Google Pay or direct transfer to the retailer.

For any brand in ecommerce or retail, the path from discovery to purchase is being compressed inside Google's own ecosystem. Your Google Merchant Center feed is the foundation. Clean product data, accurate pricing and strong brand signal are what determines whether you show up.

Meta released a new standalone app called Forum on the iOS App Store last week, built around Facebook Groups and positioned as a space for deeper community discussion and engagement.

Reddit's stock dropped over 6% on the day. It's now down nearly 40% in 2026, reflecting investor concern over rising competition and the long-term impact of AI-powered platforms on community-driven sites.

The reaction makes sense when you understand why Reddit matters in the AI era. It's one of the richest sources of real human conversation on the internet, which makes it valuable training data for large language models. Meta knows this. Forum includes an AI-powered Ask tab that pulls answers from discussions across groups, and an AI admin assistant to help moderate communities.

This is part of a broader push from Zuckerberg, who told employees that with AI-driven efficiencies the company can now build far more apps than it has historically. Forum follows Instants, Meta's disappearing photos app, and Edits, its CapCut competitor.

The real play here isn't just ads. It's owning the communities that feed Meta AI. Facebook, Instagram and WhatsApp already reach billions of people. Add a forum layer with structured discussion and you have a data flywheel that compounds over time.

This is one to watch.

That is all for now. No newsletter next week, folks. Enjoy the week ahead.

Andy