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LATEST ISSUES

AI Search Intelligence is very much in vogue and Adobe’s SEMrush acquisition proves it

AI Search Intelligence is very much in vogue and Adobe’s SEMrush acquisition proves it

Adobe’s $1.9B move for SEMrush, Google’s release of Gemini 3 and the first ads appearing inside AI answers all point to the same thing: the industry is shifting from SERPs to AI-driven answer engines. Here’s why this week matters more than most.

Survey

+5

Google fires the next shot in the AI shopping war - changing how products are found, compared and bought

Google fires the next shot in the AI shopping war - changing how products are found, compared and bought

One thing is becoming clear: the fight for shopping isn’t happening on websites anymore - it’s happening inside AI assistants. Google’s latest update pushes the industry closer to a world where the buying journey is run by agents, not shoppers.

ChatGPT

+3

How to master ASO in 2025: AppTweak’s Simon Thillay on growth, data and AI discovery

How to master ASO in 2025: AppTweak’s Simon Thillay on growth, data and AI discovery

AppTweak’s Simon Thillay breaks down what’s driving app visibility in 2025 - from custom product pages and download velocity to AI’s role in discovery. Plus, inside: Apple’s $1B AI deal with Google, Perplexity’s clash with Amazon, and the rise of AI Search Intelligence platforms.

App marketing

+2

Which retailers won Halloween in AI Search and what Big Tech’s $400B AI bet means for brands

Which retailers won Halloween in AI Search and what Big Tech’s $400B AI bet means for brands

Alphabet, Amazon, Meta and Microsoft all reported earnings this week. Alphabet impressed with strong ad and cloud growth and saw its stock rise, Microsoft beat expectations but dipped on AI-driven cost concerns, while Meta’s revenue beat was overshadowed by soaring expenses and weak profit, sending its shares sharply lower.

Perplexity

+7

OpenAI launches ChatGPT Atlas as SoftBank backs $22.5B round - and why a 25% traffic drop isn’t worrying the CMO of a leading hotel group

OpenAI launches ChatGPT Atlas as SoftBank backs $22.5B round - and why a 25% traffic drop isn’t worrying the CMO of a leading hotel group

OpenAI’s new ChatGPT Atlas browser. SoftBank’s multibillion-dollar AI bet. And a 25% traffic drop that hasn’t dented revenue.

GEO

+6

AI search is rewriting the traffic playbook - even for retail giants

AI search is rewriting the traffic playbook - even for retail giants

AI-driven referrals are transforming how people discover and buy online. From Walmart’s ChatGPT partnership to Google’s ad shake-up, the shift toward conversational commerce is well underway.

Perplexity

+5