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LATEST ISSUES

AI Search weekly round-up: OpenAI IPO rumours, deeper Google AI Mode integration and $60 CPM ChatGPT ads

AI Search weekly round-up: OpenAI IPO rumours, deeper Google AI Mode integration and $60 CPM ChatGPT ads

This week in AI Search, the pace isn’t slowing. OpenAI is edging closer to IPO territory, Google is pushing users deeper into AI Mode, and ChatGPT ads are being priced at a $60 CPM - a level that raises serious questions about value, intent and where ad budgets go next.

AI Search

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Why OpenAI’s push into ads may undermine trust in AI assistants, according to Demis Hassabis

Why OpenAI’s push into ads may undermine trust in AI assistants, according to Demis Hassabis

As OpenAI moves ChatGPT towards advertising, trust becomes the central issue - not capability. This edition looks at Demis Hassabis’ critique of the timing, the growing confusion around content “chunking,” and why citation analysis now matters more than ever in AI search.

GEO

+5

Crystal Carter at Wix on the future of AI search, as ChatGPT ads and Google’s UCP reshape the landscape

Crystal Carter at Wix on the future of AI search, as ChatGPT ads and Google’s UCP reshape the landscape

It’s been a pivotal week for AI search. ChatGPT confirmed ads are coming, Google doubled down with Personal Intelligence and UCP, and Gemini’s reach expanded again. I’m also delighted to share my conversation with Crystal Carter at Wix, where she talks through how she approaches the huge and fast-evolving role of AI Search communications at the company.

GEO

+7

ChatGPT moves into health, Gemini expands across Google’s ecosystem, and Obsero rolls out sentiment analysis

ChatGPT moves into health, Gemini expands across Google’s ecosystem, and Obsero rolls out sentiment analysis

The first full week of 2026 showed how AI search is starting to settle into its next phase. OpenAI is pushing ChatGPT further into everyday use through health features, while Google continues to weave Gemini across its products.

AI Search

+5

Will the AI Search industry be worth $171bn by 2030? Will ChatGPT apps ever take off and are they a threat to Apple's App Store?

Will the AI Search industry be worth $171bn by 2030? Will ChatGPT apps ever take off and are they a threat to Apple's App Store?

As AI search accelerates into 2026, I've taken a look at the top stories shaping the industry. Will the AI search industry be worth $171bn by 2030? Will ChatGPT apps ever take off? Lets dive in.

GEO

+8

Mark Williams-Cook on AI search, GEO and what actually drives visibility

Mark Williams-Cook on AI search, GEO and what actually drives visibility

This conversation with Mark Williams-Cook explores how trust, entity strength and off-site signals increasingly matter in an AI Search world.

Video

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