This website uses cookies
Read our Privacy policy and Terms of use for more information.
Garrett Sussman never started with keywords. He starts with cognitive biases. As Director of Marketing at iPullRank, he helped build a 20-chapter AI Search Manual that's now generating leads directly through ChatGPT citations. In this conversation, we get into why the way you phrase a prompt changes everything, how to report on AI search when precision is gone and what marketing leaders should actually be prioritising right now.
Video
+4
The way people discover news is changing faster than most publishers can adapt. In this edition of Franc Talking, I'm joined by Harry Clarkson-Bennett, SEO Director at The Telegraph, one of the best news SEOs in the business, on what AI search actually means for journalism, trust, and the future of a 170-year institution.
From the death of surveillance marketing to GPT-6's memory revolution, Christian J Ward breaks down the three fragmentations reshaping AI search - and why your structured data strategy is now make or break.
+7
This conversation with Mark Williams-Cook explores how trust, entity strength and off-site signals increasingly matter in an AI Search world.
+6
Search is changing faster than ever. As AI systems replace lists of links with direct answers, marketers face a seismic shift in how visibility is earned and measured. Drawing on decades at Microsoft and Bing, Duane Forrester explores how intent, context, and human understanding will define the next era of discovery - and what it really takes to stay visible when machines start thinking for themselves.
Perplexity
+8
AI search is upending the SEO industry, with many publishers worried about how they can grow their audience without customer acquisitions costs spiralling out of control. Louise Linehan of Ahrefs shares how brand visibility, content, and strategy must evolve as clicks decline and AI answers rise.
+2
Affiliate marketing is shifting fast. With AI search, zero-click answers, and new performance metrics, the affiliates playbook is changing.
+3
Inside Dianomi’s approach to context-first advertising, cookieless targeting, and smarter campaign control.
+5
Lessons in growth, focus, and discipline from the marketing lead who helped scale a global trading platform across the US, Europe, and Japan.
Bonus edition of Franc Talking with Jon Earnshaw and Mccaine Chan of Pi-datametrics
Franc Talking: A regular newsletter by Be Franc. Edition 12.
Franc Talking: A bi-weekly newsletter by Be Franc. Edition 11.
+1
Franc Talking: A bi-weekly newsletter by Be Franc. Edition 10.
Franc Talking: A bi-weekly newsletter by Be Franc. Edition 9.
![2025 Jobs Market Survival Guide: Expert Insights and Top Tips from a Talent Acquisition Leader [VIDEO]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=720,fit=scale-down,onerror=redirect/uploads/asset/file/4111ce69-74be-483a-bd03-ba26b62d90ee/Neil.jpg?t=1740294364)
![Why brand strategy MATTERS in 2025: insights from a brand leader [VIDEO]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=720,fit=scale-down,onerror=redirect/uploads/asset/file/1af5ee12-ffdb-4663-90d9-0f5097d265d1/Yellow__and_Black_Illustrative_Live_Streaming_Podcast_Youtube_Thumbnail.png?t=1738417921)
![⚽️A guide to Sports Marketing - Evolution, strategy and measurement [VIDEO]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=720,fit=scale-down,onerror=redirect/uploads/asset/file/8355d8bf-dc5e-461a-918e-fe9b98171049/Yellow__and_Black_Illustrative_Live_Streaming_Podcast_Youtube_Thumbnail.jpg?t=1736716215)
![The future of search. Google in 2025, AI and SEO. [VIDEO]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=720,fit=scale-down,onerror=redirect/uploads/asset/file/62b1eecc-a911-44af-9219-db3f31770e55/FRANC_TALKING_email_banner.png?t=1731831320)