FEATURED
Jun 14, 2026
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5 min read
How to score your content for AI, and what it reveals about where you are invisible
There is a way to measure how strongly AI associates your brand with the subjects that matter, and most brands have never looked. Here is how the scoring works, and the gap it exposed.
GEO
+5
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Yext's Christian J Ward on why AI is shifting from search to dialogue and what brands must do now to stay visible in the era of AI Search
From the death of surveillance marketing to GPT-6's memory revolution, Christian J Ward breaks down the three fragmentations reshaping AI search - and why your structured data strategy is now make or break.
Video
+7
Mark Williams-Cook on AI search, GEO and what actually drives visibility
This conversation with Mark Williams-Cook explores how trust, entity strength and off-site signals increasingly matter in an AI Search world.
Video
+6
AI Search is shifting fast; Ahrefs’ Louise Linehan shows why data, visibility and core SEO matter
AI search is upending the SEO industry, with many publishers worried about how they can grow their audience without customer acquisitions costs spiralling out of control. Louise Linehan of Ahrefs shares how brand visibility, content, and strategy must evolve as clicks decline and AI answers rise.
Video
+2
Garrett Sussman on psychological SEO and the new AI search reporting stack
Garrett Sussman never started with keywords. He starts with cognitive biases. As Director of Marketing at iPullRank, he helped build a 20-chapter AI Search Manual that's now generating leads directly through ChatGPT citations. In this conversation, we get into why the way you phrase a prompt changes everything, how to report on AI search when precision is gone and what marketing leaders should actually be prioritising right now.
Video
+4
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