FEATURED

AI-generated content has reached parity. The question is whether yours is built to be cited.

Apr 5, 2026

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12 min read

AI-generated content has reached parity. The question is whether yours is built to be cited.

Six months ago, you could spot AI-generated content a mile off. Robotic phrasing, no real data, zero personality. That gap has closed. This week, I'm breaking down why every marketer now needs an AI content optimisation workflow, what OpenAI's podcast acquisition and leadership reshuffle signals about the race to control narrative, and why Time magazine is now selling GEO insights directly to brands. Plus the tool we've built at Obsero to help you act on all of it.

GEO

Andy Francos

THE LATEST

Mar 15, 2026

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9 min read

What ChatGPT's two models and Rightmove's new app reveal about AI search in 2026

This week: how GPT-5.3 Instant and GPT-5.4 Thinking behave differently and what it means for your brand, why Rightmove's ChatGPT app launch raises a bigger question about discovery, and the news clips worth your time from Harry Clarkson-Bennett of The Telegraph.

AI Search

Mar 8, 2026

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9 min read

OpenAI rolls back shopping and Anthropic closes the revenue gap

ChatGPT's checkout dream is over for now, and OpenAI has a major rival breathing down its neck. Anthropic's revenue has doubled in two months and the AI arms race enters geopolitics.

AI Search

Mar 22, 2026

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12 min read

Google AIOs are taking over news, Trustpilot proves citations move markets and who's winning AI search in the protein category

This week: Google AIOs are appearing for breaking news more than ever, and Top Stories are being pushed down as a result. Trustpilot's annual results put a number on what AI search citation visibility is actually worth (spoiler: it moved the share price). Plus, who's winning AI search in the protein category, why CX research now matters more than keyword volumes, and what Obsero shipped this week.

GEO

Mar 30, 2026

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10 min read

I connected Claude to beehiiv and cancelled my ChatGPT subscription the same day

I connected it, audited 63 posts and found the one thing killing my open rates.

Tutorial

Yext's Christian J Ward on why AI is shifting from search to dialogue and what brands must do now to stay visible in the era of AI Search

From the death of surveillance marketing to GPT-6's memory revolution, Christian J Ward breaks down the three fragmentations reshaping AI search - and why your structured data strategy is now make or break.

Video

Mark Williams-Cook on AI search, GEO and what actually drives visibility

This conversation with Mark Williams-Cook explores how trust, entity strength and off-site signals increasingly matter in an AI Search world.

Video

News in an AI search world: What The Telegraph's SEO Director really thinks about AI, zero-click search and the future of publishing

The way people discover news is changing faster than most publishers can adapt. In this edition of Franc Talking, I'm joined by Harry Clarkson-Bennett, SEO Director at The Telegraph, one of the best news SEOs in the business, on what AI search actually means for journalism, trust, and the future of a 170-year institution.

Video

The next search revolution: Duane Forrester on the evolution of search in the AI era

Search is changing faster than ever. As AI systems replace lists of links with direct answers, marketers face a seismic shift in how visibility is earned and measured. Drawing on decades at Microsoft and Bing, Duane Forrester explores how intent, context, and human understanding will define the next era of discovery - and what it really takes to stay visible when machines start thinking for themselves.

Video

AI Search is shifting fast; Ahrefs’ Louise Linehan shows why data, visibility and core SEO matter

AI search is upending the SEO industry, with many publishers worried about how they can grow their audience without customer acquisitions costs spiralling out of control. Louise Linehan of Ahrefs shares how brand visibility, content, and strategy must evolve as clicks decline and AI answers rise.

Video

How to master ASO in 2025: AppTweak’s Simon Thillay on growth, data and AI discovery

AppTweak’s Simon Thillay breaks down what’s driving app visibility in 2025 - from custom product pages and download velocity to AI’s role in discovery. Plus, inside: Apple’s $1B AI deal with Google, Perplexity’s clash with Amazon, and the rise of AI Search Intelligence platforms.

App marketing

Affiliate marketing in 2025: AI, SEO shifts, and the strategies redefining success

Affiliate marketing is shifting fast. With AI search, zero-click answers, and new performance metrics, the affiliates playbook is changing.

Video

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THROUGH AI SEARCH?

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PODCASTS

News in an AI search world: What The Telegraph's SEO Director really thinks about AI, zero-click search and the future of publishing

Video

Yext's Christian J Ward on why AI is shifting from search to dialogue and what brands must do now to stay visible in the era of AI Search

Video

Mark Williams-Cook on AI search, GEO and what actually drives visibility

This conversation with Mark Williams-Cook explores how trust, entity strength and off-site signals increasingly matter in an AI Search world.

Video

The next search revolution: Duane Forrester on the evolution of search in the AI era

Video

AI Search is shifting fast; Ahrefs’ Louise Linehan shows why data, visibility and core SEO matter

Video

CHATGPT

AI-generated content has reached parity. The question is whether yours is built to be cited.

ChatGPT

I connected Claude to beehiiv and cancelled my ChatGPT subscription the same day

I connected it, audited 63 posts and found the one thing killing my open rates.

ChatGPT

Google AIOs are taking over news, Trustpilot proves citations move markets and who's winning AI search in the protein category

ChatGPT

SEARCH

AI-generated content has reached parity. The question is whether yours is built to be cited.

SEO

Google AIOs are taking over news, Trustpilot proves citations move markets and who's winning AI search in the protein category

SEO

ChatGPT ads out in the wild, Cloudflare announces markdown and AI video rocks Hollywood once again

This week in AI Search 👉 ChatGPT ads are beginning to surface, Cloudflare is reshaping how content is delivered to AI agents, and generative video is once again pushing into Hollywood.

SEO

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SUBSCRIBE TO FRANC TALKING

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FEATURED

AI-generated content has reached parity. The question is whether yours is built to be cited.

THE LATEST

What ChatGPT's two models and Rightmove's new app reveal about AI search in 2026

OpenAI rolls back shopping and Anthropic closes the revenue gap

Google AIOs are taking over news, Trustpilot proves citations move markets and who's winning AI search in the protein category

I connected Claude to beehiiv and cancelled my ChatGPT subscription the same day

TRENDING

Yext's Christian J Ward on why AI is shifting from search to dialogue and what brands must do now to stay visible in the era of AI Search

Mark Williams-Cook on AI search, GEO and what actually drives visibility

News in an AI search world: What The Telegraph's SEO Director really thinks about AI, zero-click search and the future of publishing

The next search revolution: Duane Forrester on the evolution of search in the AI era

AI Search is shifting fast; Ahrefs’ Louise Linehan shows why data, visibility and core SEO matter

How to master ASO in 2025: AppTweak’s Simon Thillay on growth, data and AI discovery

Affiliate marketing in 2025: AI, SEO shifts, and the strategies redefining success

WANT TO GROW REVENUE
THROUGH AI SEARCH?

PODCASTS

News in an AI search world: What The Telegraph's SEO Director really thinks about AI, zero-click search and the future of publishing

Yext's Christian J Ward on why AI is shifting from search to dialogue and what brands must do now to stay visible in the era of AI Search

Mark Williams-Cook on AI search, GEO and what actually drives visibility

The next search revolution: Duane Forrester on the evolution of search in the AI era

AI Search is shifting fast; Ahrefs’ Louise Linehan shows why data, visibility and core SEO matter

CHATGPT

AI-generated content has reached parity. The question is whether yours is built to be cited.

I connected Claude to beehiiv and cancelled my ChatGPT subscription the same day

Google AIOs are taking over news, Trustpilot proves citations move markets and who's winning AI search in the protein category

SEARCH

AI-generated content has reached parity. The question is whether yours is built to be cited.

Google AIOs are taking over news, Trustpilot proves citations move markets and who's winning AI search in the protein category

ChatGPT ads out in the wild, Cloudflare announces markdown and AI video rocks Hollywood once again

JOIN THE COMMUNITY

SUBSCRIBE TO FRANC TALKING

STAY CONNECTED

FEATURED

AI-generated content has reached parity. The question is whether yours is built to be cited.

THE LATEST

What ChatGPT's two models and Rightmove's new app reveal about AI search in 2026

OpenAI rolls back shopping and Anthropic closes the revenue gap

Google AIOs are taking over news, Trustpilot proves citations move markets and who's winning AI search in the protein category

I connected Claude to beehiiv and cancelled my ChatGPT subscription the same day

TRENDING

Yext's Christian J Ward on why AI is shifting from search to dialogue and what brands must do now to stay visible in the era of AI Search

Mark Williams-Cook on AI search, GEO and what actually drives visibility

News in an AI search world: What The Telegraph's SEO Director really thinks about AI, zero-click search and the future of publishing

The next search revolution: Duane Forrester on the evolution of search in the AI era

AI Search is shifting fast; Ahrefs’ Louise Linehan shows why data, visibility and core SEO matter

How to master ASO in 2025: AppTweak’s Simon Thillay on growth, data and AI discovery

Affiliate marketing in 2025: AI, SEO shifts, and the strategies redefining success

WANT TO GROW REVENUE THROUGH AI SEARCH?

PODCASTS

News in an AI search world: What The Telegraph's SEO Director really thinks about AI, zero-click search and the future of publishing

Yext's Christian J Ward on why AI is shifting from search to dialogue and what brands must do now to stay visible in the era of AI Search

Mark Williams-Cook on AI search, GEO and what actually drives visibility

The next search revolution: Duane Forrester on the evolution of search in the AI era

AI Search is shifting fast; Ahrefs’ Louise Linehan shows why data, visibility and core SEO matter

CHATGPT

AI-generated content has reached parity. The question is whether yours is built to be cited.

I connected Claude to beehiiv and cancelled my ChatGPT subscription the same day

Google AIOs are taking over news, Trustpilot proves citations move markets and who's winning AI search in the protein category

SEARCH

AI-generated content has reached parity. The question is whether yours is built to be cited.

Google AIOs are taking over news, Trustpilot proves citations move markets and who's winning AI search in the protein category

ChatGPT ads out in the wild, Cloudflare announces markdown and AI video rocks Hollywood once again

JOIN THE COMMUNITY

SUBSCRIBE TO FRANC TALKING

STAY CONNECTED

WANT TO GROW REVENUE
THROUGH AI SEARCH?