
Mar 22, 2026
•
12 min read
This week: Google AIOs are appearing for breaking news more than ever, and Top Stories are being pushed down as a result. Trustpilot's annual results put a number on what AI search citation visibility is actually worth (spoiler: it moved the share price). Plus, who's winning AI search in the protein category, why CX research now matters more than keyword volumes, and what Obsero shipped this week.
GEO
+7

![Leading content in 2025: How to align teams, scale with AI, and cut through the noise [VIDEO]](https://media.beehiiv.com/cdn-cgi/image/format=auto,fit=scale-down,onerror=redirect/uploads/asset/file/0e40a6ae-4fb7-4b0b-bfd1-1c57771c9142/Deola.png)
Franc Talking: A newsletter by Be Franc. Edition 14.
SEO
+3

How to rethink marketing effectiveness, challenge assumptions, and use AI to ask better questions - not automate bad answers.
ChatGPT
+3

Lessons in growth, focus, and discipline from the marketing lead who helped scale a global trading platform across the US, Europe, and Japan.
Video
+3

From shifting search behaviours to Google’s Gemini push into the home and OpenAI’s behind-the-scenes data sourcing, here are the key stories shaping AI and search this week.
Meta
+4
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