Jan 4, 2026
•
9 min read
As AI search accelerates into 2026, I've taken a look at the top stories shaping the industry. Will the AI search industry be worth $171bn by 2030? Will ChatGPT apps ever take off? Lets dive in.
GEO
+8
Dec 14, 2025
•
16 min read
This conversation with Mark Williams-Cook explores how trust, entity strength and off-site signals increasingly matter in an AI Search world.
Video
+6
Nov 23, 2025
•
2 min read
Adobe’s $1.9B move for SEMrush, Google’s release of Gemini 3 and the first ads appearing inside AI answers all point to the same thing: the industry is shifting from SERPs to AI-driven answer engines. Here’s why this week matters more than most.
Survey
+5
![Leading content in 2025: How to align teams, scale with AI, and cut through the noise [VIDEO]](https://media.beehiiv.com/cdn-cgi/image/format=auto,fit=scale-down,onerror=redirect/uploads/asset/file/0e40a6ae-4fb7-4b0b-bfd1-1c57771c9142/Deola.png)
Franc Talking: A newsletter by Be Franc. Edition 14.
SEO
+3

How to rethink marketing effectiveness, challenge assumptions, and use AI to ask better questions - not automate bad answers.
ChatGPT
+3

Lessons in growth, focus, and discipline from the marketing lead who helped scale a global trading platform across the US, Europe, and Japan.
Video
+3

From shifting search behaviours to Google’s Gemini push into the home and OpenAI’s behind-the-scenes data sourcing, here are the key stories shaping AI and search this week.
Meta
+4
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