Jan 25, 2026
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11 min read
As OpenAI moves ChatGPT towards advertising, trust becomes the central issue - not capability. This edition looks at Demis Hassabis’ critique of the timing, the growing confusion around content “chunking,” and why citation analysis now matters more than ever in AI search.
GEO
+5
Jan 18, 2026
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15 min read
It’s been a pivotal week for AI search. ChatGPT confirmed ads are coming, Google doubled down with Personal Intelligence and UCP, and Gemini’s reach expanded again. I’m also delighted to share my conversation with Crystal Carter at Wix, where she talks through how she approaches the huge and fast-evolving role of AI Search communications at the company.
GEO
+7
Jan 4, 2026
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9 min read
As AI search accelerates into 2026, I've taken a look at the top stories shaping the industry. Will the AI search industry be worth $171bn by 2030? Will ChatGPT apps ever take off? Lets dive in.
GEO
+8
![Leading content in 2025: How to align teams, scale with AI, and cut through the noise [VIDEO]](https://media.beehiiv.com/cdn-cgi/image/format=auto,fit=scale-down,onerror=redirect/uploads/asset/file/0e40a6ae-4fb7-4b0b-bfd1-1c57771c9142/Deola.png)
Franc Talking: A newsletter by Be Franc. Edition 14.
SEO
+3

How to rethink marketing effectiveness, challenge assumptions, and use AI to ask better questions - not automate bad answers.
ChatGPT
+3

Lessons in growth, focus, and discipline from the marketing lead who helped scale a global trading platform across the US, Europe, and Japan.
Video
+3

From shifting search behaviours to Google’s Gemini push into the home and OpenAI’s behind-the-scenes data sourcing, here are the key stories shaping AI and search this week.
Meta
+4
Built for marketers who want an actionable A.I. Search strategy that delivers results.
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