Jan 25, 2026
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11 min read
As OpenAI moves ChatGPT towards advertising, trust becomes the central issue - not capability. This edition looks at Demis Hassabis’ critique of the timing, the growing confusion around content “chunking,” and why citation analysis now matters more than ever in AI search.
GEO
+5
Feb 8, 2026
•
16 min read
From the death of surveillance marketing to GPT-6's memory revolution, Christian J Ward breaks down the three fragmentations reshaping AI search - and why your structured data strategy is now make or break.
GEO
+6
![Leading content in 2025: How to align teams, scale with AI, and cut through the noise [VIDEO]](https://media.beehiiv.com/cdn-cgi/image/format=auto,fit=scale-down,onerror=redirect/uploads/asset/file/0e40a6ae-4fb7-4b0b-bfd1-1c57771c9142/Deola.png)
Franc Talking: A newsletter by Be Franc. Edition 14.
SEO
+3

How to rethink marketing effectiveness, challenge assumptions, and use AI to ask better questions - not automate bad answers.
ChatGPT
+3

Lessons in growth, focus, and discipline from the marketing lead who helped scale a global trading platform across the US, Europe, and Japan.
Video
+3

From shifting search behaviours to Google’s Gemini push into the home and OpenAI’s behind-the-scenes data sourcing, here are the key stories shaping AI and search this week.
Meta
+4
Built for marketers who want an actionable A.I. Search strategy that delivers results.
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