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ChatGPT moves into health, Gemini expands across Google’s ecosystem, and Obsero rolls out sentiment analysis

Jan 11, 2026

•

10 min read

ChatGPT moves into health, Gemini expands across Google’s ecosystem, and Obsero rolls out sentiment analysis

The first full week of 2026 showed how AI search is starting to settle into its next phase. OpenAI is pushing ChatGPT further into everyday use through health features, while Google continues to weave Gemini across its products.

AI Search

+5

Andy Francos
Andy Francos

THE LATEST


Jan 4, 2026

•

9 min read

Will the AI Search industry be worth $171bn by 2030? Will ChatGPT apps ever take off and are they a threat to Apple's App Store?

As AI search accelerates into 2026, I've taken a look at the top stories shaping the industry. Will the AI search industry be worth $171bn by 2030? Will ChatGPT apps ever take off? Lets dive in.

GEO

+8

Dec 14, 2025

•

16 min read

Mark Williams-Cook on AI search, GEO and what actually drives visibility

This conversation with Mark Williams-Cook explores how trust, entity strength and off-site signals increasingly matter in an AI Search world.

Video

+6

Dec 7, 2025

•

2 min read

OpenAI hits “Code Red”: ads pushed back as Altman shifts priorities towards stabilising ChatGPT amid mounting pressure from Google and Anthropic

OpenAI has hit the brakes. A leaked memo reveals ads, agents and Pulse have been slowed as Sam Altman declares “Code Red” in response to Google’s rapid progress. Publicly, Nick Turley insists there’s no ad testing - yet strings in the latest beta point to search ads, carousels and monetisation features quietly being prepared.

Perplexity

+3

Nov 23, 2025

•

2 min read

AI Search Intelligence is very much in vogue and Adobe’s SEMrush acquisition proves it

Adobe’s $1.9B move for SEMrush, Google’s release of Gemini 3 and the first ads appearing inside AI answers all point to the same thing: the industry is shifting from SERPs to AI-driven answer engines. Here’s why this week matters more than most.

Survey

+5

TRENDING


Leading content in 2025: How to align teams, scale with AI, and cut through the noise [VIDEO]

Leading content in 2025: How to align teams, scale with AI, and cut through the noise [VIDEO]

Franc Talking: A newsletter by Be Franc. Edition 14.

SEO

+3

The Ultimate App Growth Playbook: Inside the World of App Marketing, AI and Super Apps with a mobile app expert [VIDEO]

The Ultimate App Growth Playbook: Inside the World of App Marketing, AI and Super Apps with a mobile app expert [VIDEO]

Franc Talking: A regular newsletter by Be Franc. Edition 13.

App marketing

Technical SEO in 2025: Why site health is the foundation for AI success [VIDEO]

Technical SEO in 2025: Why site health is the foundation for AI success [VIDEO]

Franc Talking: A newsletter by Be Franc. Edition 15. Are we entering the golden era of Technical SEO?

Technical SEO

+3

Digital strategy, flawed attribution, and sceptical thinking in the AI age

Digital strategy, flawed attribution, and sceptical thinking in the AI age

How to rethink marketing effectiveness, challenge assumptions, and use AI to ask better questions - not automate bad answers.

ChatGPT

+3

Fintech, Focus, and the Fight to Win: Inside a leading Global Growth Playbook

Fintech, Focus, and the Fight to Win: Inside a leading Global Growth Playbook

Lessons in growth, focus, and discipline from the marketing lead who helped scale a global trading platform across the US, Europe, and Japan.

Video

+3

Shifts in search behaviour, Google’s Gemini push and OpenAI’s scraping strategy

Shifts in search behaviour, Google’s Gemini push and OpenAI’s scraping strategy

From shifting search behaviours to Google’s Gemini push into the home and OpenAI’s behind-the-scenes data sourcing, here are the key stories shaping AI and search this week.

Meta

+4

Affiliate marketing in 2025: AI, SEO shifts, and the strategies redefining success

Affiliate marketing in 2025: AI, SEO shifts, and the strategies redefining success

Affiliate marketing is shifting fast. With AI search, zero-click answers, and new performance metrics, the affiliates playbook is changing.

Video

+3

GEO vs SEO: how generative engines are changing the rules of search

GEO vs SEO: how generative engines are changing the rules of search

What GEO means for organic performance, how it differs from SEO, and what actions marketers should take now.

Perplexity

+3

WANT TO GROW REVENUE
THROUGH AI SEARCH?

Built for marketers who want an actionable A.I. Search strategy that delivers results.

Visit Obsero

PODCASTS


Mark Williams-Cook on AI search, GEO and what actually drives visibility

This conversation with Mark Williams-Cook explores how trust, entity strength and off-site signals increasingly matter in an AI Search world.

Video

The next search revolution: Duane Forrester on the evolution of search in the AI era

Search is changing faster than ever. As AI systems replace lists of links with direct answers, marketers face a seismic shift in how visibility is earned and measured. Drawing on decades at Microsoft and Bing, Duane Forrester explores how intent, context, and human understanding will define the next era of discovery - and what it really takes to stay visible when machines start thinking for themselves.

Video

AI Search is shifting fast; Ahrefs’ Louise Linehan shows why data, visibility and core SEO matter

AI search is upending the SEO industry, with many publishers worried about how they can grow their audience without customer acquisitions costs spiralling out of control. Louise Linehan of Ahrefs shares how brand visibility, content, and strategy must evolve as clicks decline and AI answers rise.

Video

Affiliate marketing in 2025: AI, SEO shifts, and the strategies redefining success

Affiliate marketing is shifting fast. With AI search, zero-click answers, and new performance metrics, the affiliates playbook is changing.

Video

The Real Power of Native Advertising: Insight, Control, and Smarter Spend

Inside Dianomi’s approach to context-first advertising, cookieless targeting, and smarter campaign control.

Video

CHATGPT


ChatGPT moves into health, Gemini expands across Google’s ecosystem, and Obsero rolls out sentiment analysis

The first full week of 2026 showed how AI search is starting to settle into its next phase. OpenAI is pushing ChatGPT further into everyday use through health features, while Google continues to weave Gemini across its products.

ChatGPT

Will the AI Search industry be worth $171bn by 2030? Will ChatGPT apps ever take off and are they a threat to Apple's App Store?

As AI search accelerates into 2026, I've taken a look at the top stories shaping the industry. Will the AI search industry be worth $171bn by 2030? Will ChatGPT apps ever take off? Lets dive in.

ChatGPT

Mark Williams-Cook on AI search, GEO and what actually drives visibility

This conversation with Mark Williams-Cook explores how trust, entity strength and off-site signals increasingly matter in an AI Search world.

ChatGPT

SEARCH


Will the AI Search industry be worth $171bn by 2030? Will ChatGPT apps ever take off and are they a threat to Apple's App Store?

As AI search accelerates into 2026, I've taken a look at the top stories shaping the industry. Will the AI search industry be worth $171bn by 2030? Will ChatGPT apps ever take off? Lets dive in.

SEO

Mark Williams-Cook on AI search, GEO and what actually drives visibility

This conversation with Mark Williams-Cook explores how trust, entity strength and off-site signals increasingly matter in an AI Search world.

SEO

AI Search Intelligence is very much in vogue and Adobe’s SEMrush acquisition proves it

Adobe’s $1.9B move for SEMrush, Google’s release of Gemini 3 and the first ads appearing inside AI answers all point to the same thing: the industry is shifting from SERPs to AI-driven answer engines. Here’s why this week matters more than most.

SEO

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