FEATURED

Two flagship launches, one week. Has OpenAI got its mojo back?

Apr 26, 2026

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8 min read

Two flagship launches, one week. Has OpenAI got its mojo back?

OpenAI shipped Images 2.0 and ChatGPT 5.5 in the same week, while still working out how to monetise the rest of it. BrightonSEO lands on Friday. And the GEO vs SEO debate continues to suck oxygen out of conversations that should be about helping clients adapt. Let's get into it.

GEO

Andy Francos

THE LATEST

Apr 19, 2026

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6 min read

Claude Design just made 'I need a designer' optional.

Claude Design landed this week and it properly moves the dial on what a small team can ship. Slides, wireframes, prototypes, landing pages in one chat; your brand applied automatically. Plus OpenAI's ads get serious, the AI search category continues to grow and Obsero launches 'Obsero Local'.

GEO

Apr 12, 2026

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10 min read

Garrett Sussman on psychological SEO and the new AI search reporting stack

Garrett Sussman never started with keywords. He starts with cognitive biases. As Director of Marketing at iPullRank, he helped build a 20-chapter AI Search Manual that's now generating leads directly through ChatGPT citations. In this conversation, we get into why the way you phrase a prompt changes everything, how to report on AI search when precision is gone and what marketing leaders should actually be prioritising right now.

Video

Apr 5, 2026

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12 min read

AI-generated content has reached parity. The question is whether yours is built to be cited.

Six months ago, you could spot AI-generated content a mile off. Robotic phrasing, no real data, zero personality. That gap has closed. This week, I'm breaking down why every marketer now needs an AI content optimisation workflow, what OpenAI's podcast acquisition and leadership reshuffle signals about the race to control narrative, and why Time magazine is now selling GEO insights directly to brands. Plus the tool we've built at Obsero to help you act on all of it.

GEO

Mar 30, 2026

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10 min read

I connected Claude to beehiiv and cancelled my ChatGPT subscription the same day

I connected it, audited 63 posts and found the one thing killing my open rates.

Tutorial

Yext's Christian J Ward on why AI is shifting from search to dialogue and what brands must do now to stay visible in the era of AI Search

From the death of surveillance marketing to GPT-6's memory revolution, Christian J Ward breaks down the three fragmentations reshaping AI search - and why your structured data strategy is now make or break.

Video

Mark Williams-Cook on AI search, GEO and what actually drives visibility

This conversation with Mark Williams-Cook explores how trust, entity strength and off-site signals increasingly matter in an AI Search world.

Video

News in an AI search world: What The Telegraph's SEO Director really thinks about AI, zero-click search and the future of publishing

The way people discover news is changing faster than most publishers can adapt. In this edition of Franc Talking, I'm joined by Harry Clarkson-Bennett, SEO Director at The Telegraph, one of the best news SEOs in the business, on what AI search actually means for journalism, trust, and the future of a 170-year institution.

Video

The next search revolution: Duane Forrester on the evolution of search in the AI era

Search is changing faster than ever. As AI systems replace lists of links with direct answers, marketers face a seismic shift in how visibility is earned and measured. Drawing on decades at Microsoft and Bing, Duane Forrester explores how intent, context, and human understanding will define the next era of discovery - and what it really takes to stay visible when machines start thinking for themselves.

Video

AI Search is shifting fast; Ahrefs’ Louise Linehan shows why data, visibility and core SEO matter

AI search is upending the SEO industry, with many publishers worried about how they can grow their audience without customer acquisitions costs spiralling out of control. Louise Linehan of Ahrefs shares how brand visibility, content, and strategy must evolve as clicks decline and AI answers rise.

Video

How to master ASO in 2025: AppTweak’s Simon Thillay on growth, data and AI discovery

AppTweak’s Simon Thillay breaks down what’s driving app visibility in 2025 - from custom product pages and download velocity to AI’s role in discovery. Plus, inside: Apple’s $1B AI deal with Google, Perplexity’s clash with Amazon, and the rise of AI Search Intelligence platforms.

App marketing

Affiliate marketing in 2025: AI, SEO shifts, and the strategies redefining success

Affiliate marketing is shifting fast. With AI search, zero-click answers, and new performance metrics, the affiliates playbook is changing.

Video

Garrett Sussman on psychological SEO and the new AI search reporting stack

Video

WANT TO GROW REVENUE
THROUGH AI SEARCH?

Built for marketers who want an actionable A.I. Search strategy that delivers results.

Visit Obsero

PODCASTS

Garrett Sussman on psychological SEO and the new AI search reporting stack

Video

News in an AI search world: What The Telegraph's SEO Director really thinks about AI, zero-click search and the future of publishing

Video

Yext's Christian J Ward on why AI is shifting from search to dialogue and what brands must do now to stay visible in the era of AI Search

Video

Mark Williams-Cook on AI search, GEO and what actually drives visibility

This conversation with Mark Williams-Cook explores how trust, entity strength and off-site signals increasingly matter in an AI Search world.

Video

The next search revolution: Duane Forrester on the evolution of search in the AI era

Video

CHATGPT

Two flagship launches, one week. Has OpenAI got its mojo back?

ChatGPT

Claude Design just made 'I need a designer' optional.

ChatGPT

AI-generated content has reached parity. The question is whether yours is built to be cited.

ChatGPT

SEARCH

Two flagship launches, one week. Has OpenAI got its mojo back?

SEO

Garrett Sussman on psychological SEO and the new AI search reporting stack

SEO

AI-generated content has reached parity. The question is whether yours is built to be cited.

SEO

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SUBSCRIBE TO FRANC TALKING

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FEATURED

Two flagship launches, one week. Has OpenAI got its mojo back?

THE LATEST

Claude Design just made 'I need a designer' optional.

Garrett Sussman on psychological SEO and the new AI search reporting stack

AI-generated content has reached parity. The question is whether yours is built to be cited.

I connected Claude to beehiiv and cancelled my ChatGPT subscription the same day

TRENDING

Yext's Christian J Ward on why AI is shifting from search to dialogue and what brands must do now to stay visible in the era of AI Search

Mark Williams-Cook on AI search, GEO and what actually drives visibility

News in an AI search world: What The Telegraph's SEO Director really thinks about AI, zero-click search and the future of publishing

The next search revolution: Duane Forrester on the evolution of search in the AI era

AI Search is shifting fast; Ahrefs’ Louise Linehan shows why data, visibility and core SEO matter

How to master ASO in 2025: AppTweak’s Simon Thillay on growth, data and AI discovery

Affiliate marketing in 2025: AI, SEO shifts, and the strategies redefining success

Garrett Sussman on psychological SEO and the new AI search reporting stack

WANT TO GROW REVENUE
THROUGH AI SEARCH?

PODCASTS

Garrett Sussman on psychological SEO and the new AI search reporting stack

News in an AI search world: What The Telegraph's SEO Director really thinks about AI, zero-click search and the future of publishing

Yext's Christian J Ward on why AI is shifting from search to dialogue and what brands must do now to stay visible in the era of AI Search

Mark Williams-Cook on AI search, GEO and what actually drives visibility

The next search revolution: Duane Forrester on the evolution of search in the AI era

CHATGPT

Two flagship launches, one week. Has OpenAI got its mojo back?

Claude Design just made 'I need a designer' optional.

AI-generated content has reached parity. The question is whether yours is built to be cited.

SEARCH

Two flagship launches, one week. Has OpenAI got its mojo back?

Garrett Sussman on psychological SEO and the new AI search reporting stack

AI-generated content has reached parity. The question is whether yours is built to be cited.

JOIN THE COMMUNITY

SUBSCRIBE TO FRANC TALKING

STAY CONNECTED

FEATURED

Two flagship launches, one week. Has OpenAI got its mojo back?

THE LATEST

Claude Design just made 'I need a designer' optional.

Garrett Sussman on psychological SEO and the new AI search reporting stack

AI-generated content has reached parity. The question is whether yours is built to be cited.

I connected Claude to beehiiv and cancelled my ChatGPT subscription the same day

TRENDING

Yext's Christian J Ward on why AI is shifting from search to dialogue and what brands must do now to stay visible in the era of AI Search

Mark Williams-Cook on AI search, GEO and what actually drives visibility

News in an AI search world: What The Telegraph's SEO Director really thinks about AI, zero-click search and the future of publishing

The next search revolution: Duane Forrester on the evolution of search in the AI era

AI Search is shifting fast; Ahrefs’ Louise Linehan shows why data, visibility and core SEO matter

How to master ASO in 2025: AppTweak’s Simon Thillay on growth, data and AI discovery

Affiliate marketing in 2025: AI, SEO shifts, and the strategies redefining success

Garrett Sussman on psychological SEO and the new AI search reporting stack

WANT TO GROW REVENUE THROUGH AI SEARCH?

PODCASTS

Garrett Sussman on psychological SEO and the new AI search reporting stack

News in an AI search world: What The Telegraph's SEO Director really thinks about AI, zero-click search and the future of publishing

Yext's Christian J Ward on why AI is shifting from search to dialogue and what brands must do now to stay visible in the era of AI Search

Mark Williams-Cook on AI search, GEO and what actually drives visibility

The next search revolution: Duane Forrester on the evolution of search in the AI era

CHATGPT

Two flagship launches, one week. Has OpenAI got its mojo back?

Claude Design just made 'I need a designer' optional.

AI-generated content has reached parity. The question is whether yours is built to be cited.

SEARCH

Two flagship launches, one week. Has OpenAI got its mojo back?

Garrett Sussman on psychological SEO and the new AI search reporting stack

AI-generated content has reached parity. The question is whether yours is built to be cited.

JOIN THE COMMUNITY

SUBSCRIBE TO FRANC TALKING

STAY CONNECTED

WANT TO GROW REVENUE
THROUGH AI SEARCH?