Technical SEO
Garrett Sussman on psychological SEO and the new AI search reporting stack
Garrett Sussman never started with keywords. He starts with cognitive biases. As Director of Marketing at iPullRank, he helped build a 20-chapter AI Search Manual that's now generating leads directly through ChatGPT citations. In this conversation, we get into why the way you phrase a prompt changes everything, how to report on AI search when precision is gone and what marketing leaders should actually be prioritising right now.
Video
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Crystal Carter at Wix on the future of AI search, as ChatGPT ads and Google’s UCP reshape the landscape
It’s been a pivotal week for AI search. ChatGPT confirmed ads are coming, Google doubled down with Personal Intelligence and UCP, and Gemini’s reach expanded again. I’m also delighted to share my conversation with Crystal Carter at Wix, where she talks through how she approaches the huge and fast-evolving role of AI Search communications at the company.
GEO
+7
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