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Google Search Console data changes, OpenAI poaches Apple talent and AI search keeps growing

Sep 21, 2025

•

2 min read

Google Search Console data changes, OpenAI poaches Apple talent and AI search keeps growing

Google’s shutdown of the &num=100 parameter has hit Search Console data, raising doubts over reliability. Meanwhile, OpenAI and Jony Ive eye wearables and a browser, and the mainstream media is reporting more often on users turning to AI assistants over Google’s “10 blue links.”

Andy Francos
Andy Francos

THE LATEST


Sep 14, 2025

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2 min read

AI Search is shifting fast; Ahrefs’ Louise Linehan shows why data, visibility and core SEO matter

AI search is upending the SEO industry, with many publishers worried about how they can grow their audience without customer acquisitions costs spiralling out of control. Louise Linehan of Ahrefs shares how brand visibility, content, and strategy must evolve as clicks decline and AI answers rise.

Sep 7, 2025

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2 min read

US lets Google off lightly as Europe fines €3.45bn, OpenAI hires content strategist and AI search reshapes traffic

US regulators go soft on Google as Europe fines €3.45bn. OpenAI turns to a human strategist, underlining the value of expertise even in the AI age. Meanwhile, AI search is continuing to eat clicks and reshaping the web’s traffic model.

Sep 1, 2025

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1 min read

Obsero: The AI Search Intelligence Platform

I’m delighted to introduce Obsero - the AI Search Intelligence platform that shows brands how they perform in AI Search and, more importantly, what actions to take.

Aug 31, 2025

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2 min read

Elon Musk sues Apple and OpenAI for allegedly colluding to favour ChatGPT whilst Perplexity launches publisher revenue-share

Elon Musk takes Apple and OpenAI to court over alleged App Store bias, Perplexity offers publishers a new revenue lifeline, and media groups brace for “Google Zero” as AI Overviews reshape traffic. Here’s what matters, and why.

TRENDING


Leading content in 2025: How to align teams, scale with AI, and cut through the noise [VIDEO]

Leading content in 2025: How to align teams, scale with AI, and cut through the noise [VIDEO]

Franc Talking: A newsletter by Be Franc. Edition 14.

The Ultimate App Growth Playbook: Inside the World of App Marketing, AI and Super Apps with a mobile app expert [VIDEO]

The Ultimate App Growth Playbook: Inside the World of App Marketing, AI and Super Apps with a mobile app expert [VIDEO]

Franc Talking: A regular newsletter by Be Franc. Edition 13.

Technical SEO in 2025: Why site health is the foundation for AI success [VIDEO]

Technical SEO in 2025: Why site health is the foundation for AI success [VIDEO]

Franc Talking: A newsletter by Be Franc. Edition 15. Are we entering the golden era of Technical SEO?

Digital strategy, flawed attribution, and sceptical thinking in the AI age

Digital strategy, flawed attribution, and sceptical thinking in the AI age

How to rethink marketing effectiveness, challenge assumptions, and use AI to ask better questions - not automate bad answers.

Fintech, Focus, and the Fight to Win: Inside a leading Global Growth Playbook

Fintech, Focus, and the Fight to Win: Inside a leading Global Growth Playbook

Lessons in growth, focus, and discipline from the marketing lead who helped scale a global trading platform across the US, Europe, and Japan.

Shifts in search behaviour, Google’s Gemini push and OpenAI’s scraping strategy

Shifts in search behaviour, Google’s Gemini push and OpenAI’s scraping strategy

From shifting search behaviours to Google’s Gemini push into the home and OpenAI’s behind-the-scenes data sourcing, here are the key stories shaping AI and search this week.

Affiliate marketing in 2025: AI, SEO shifts, and the strategies redefining success

Affiliate marketing in 2025: AI, SEO shifts, and the strategies redefining success

Affiliate marketing is shifting fast. With AI search, zero-click answers, and new performance metrics, the affiliates playbook is changing.

GEO vs SEO: how generative engines are changing the rules of search

GEO vs SEO: how generative engines are changing the rules of search

What GEO means for organic performance, how it differs from SEO, and what actions marketers should take now.

WANT TO GROW REVENUE
THROUGH AI SEARCH?

Built for marketers who want an actionable A.I. Search strategy that delivers results.

Visit Obsero

PODCASTS


Affiliate marketing in 2025: AI, SEO shifts, and the strategies redefining success

Affiliate marketing is shifting fast. With AI search, zero-click answers, and new performance metrics, the affiliates playbook is changing.

Video

The Real Power of Native Advertising: Insight, Control, and Smarter Spend

Inside Dianomi’s approach to context-first advertising, cookieless targeting, and smarter campaign control.

Video

Fintech, Focus, and the Fight to Win: Inside a leading Global Growth Playbook

Lessons in growth, focus, and discipline from the marketing lead who helped scale a global trading platform across the US, Europe, and Japan.

Video

Google just launched the FUTURE OF SEARCH with AI Mode and how to make your brand visible in ChatGPT 👀

Bonus edition of Franc Talking with Jon Earnshaw and Mccaine Chan of Pi-datametrics

Video

2025 Jobs Market Survival Guide: Expert Insights and Top Tips from a Talent Acquisition Leader [VIDEO]

Franc Talking: A regular newsletter by Be Franc. Edition 12.

Video

CHATGPT


Google Search Console data changes, OpenAI poaches Apple talent and AI search keeps growing

Google’s shutdown of the &num=100 parameter has hit Search Console data, raising doubts over reliability. Meanwhile, OpenAI and Jony Ive eye wearables and a browser, and the mainstream media is reporting more often on users turning to AI assistants over Google’s “10 blue links.”

ChatGPT

US lets Google off lightly as Europe fines €3.45bn, OpenAI hires content strategist and AI search reshapes traffic

US regulators go soft on Google as Europe fines €3.45bn. OpenAI turns to a human strategist, underlining the value of expertise even in the AI age. Meanwhile, AI search is continuing to eat clicks and reshaping the web’s traffic model.

ChatGPT

Elon Musk sues Apple and OpenAI for allegedly colluding to favour ChatGPT whilst Perplexity launches publisher revenue-share

Elon Musk takes Apple and OpenAI to court over alleged App Store bias, Perplexity offers publishers a new revenue lifeline, and media groups brace for “Google Zero” as AI Overviews reshape traffic. Here’s what matters, and why.

ChatGPT

SEARCH


Google Search Console data changes, OpenAI poaches Apple talent and AI search keeps growing

Google’s shutdown of the &num=100 parameter has hit Search Console data, raising doubts over reliability. Meanwhile, OpenAI and Jony Ive eye wearables and a browser, and the mainstream media is reporting more often on users turning to AI assistants over Google’s “10 blue links.”

SEO

US lets Google off lightly as Europe fines €3.45bn, OpenAI hires content strategist and AI search reshapes traffic

US regulators go soft on Google as Europe fines €3.45bn. OpenAI turns to a human strategist, underlining the value of expertise even in the AI age. Meanwhile, AI search is continuing to eat clicks and reshaping the web’s traffic model.

SEO

From “SEO is dead” to GPT-5 and Grok AI ads - the week that shook search

This week saw a headline that rattled SEOs, a major leap forward for AI capabilities, and a signal that advertising will soon be integrated into the very fabric of AI responses. Here’s what it means for your strategy - and the conversations you’ll need to have in the boardroom.

SEO

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