Sep 21, 2025
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2 min read
Google’s shutdown of the &num=100 parameter has hit Search Console data, raising doubts over reliability. Meanwhile, OpenAI and Jony Ive eye wearables and a browser, and the mainstream media is reporting more often on users turning to AI assistants over Google’s “10 blue links.”
Sep 14, 2025
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2 min read
AI search is upending the SEO industry, with many publishers worried about how they can grow their audience without customer acquisitions costs spiralling out of control. Louise Linehan of Ahrefs shares how brand visibility, content, and strategy must evolve as clicks decline and AI answers rise.
Sep 7, 2025
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2 min read
US regulators go soft on Google as Europe fines €3.45bn. OpenAI turns to a human strategist, underlining the value of expertise even in the AI age. Meanwhile, AI search is continuing to eat clicks and reshaping the web’s traffic model.
Sep 1, 2025
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1 min read
I’m delighted to introduce Obsero - the AI Search Intelligence platform that shows brands how they perform in AI Search and, more importantly, what actions to take.
Aug 31, 2025
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2 min read
Elon Musk takes Apple and OpenAI to court over alleged App Store bias, Perplexity offers publishers a new revenue lifeline, and media groups brace for “Google Zero” as AI Overviews reshape traffic. Here’s what matters, and why.
Franc Talking: A newsletter by Be Franc. Edition 14.
Franc Talking: A regular newsletter by Be Franc. Edition 13.
Franc Talking: A newsletter by Be Franc. Edition 15. Are we entering the golden era of Technical SEO?
How to rethink marketing effectiveness, challenge assumptions, and use AI to ask better questions - not automate bad answers.
Lessons in growth, focus, and discipline from the marketing lead who helped scale a global trading platform across the US, Europe, and Japan.
From shifting search behaviours to Google’s Gemini push into the home and OpenAI’s behind-the-scenes data sourcing, here are the key stories shaping AI and search this week.
Affiliate marketing is shifting fast. With AI search, zero-click answers, and new performance metrics, the affiliates playbook is changing.
What GEO means for organic performance, how it differs from SEO, and what actions marketers should take now.
Built for marketers who want an actionable A.I. Search strategy that delivers results.
Affiliate marketing is shifting fast. With AI search, zero-click answers, and new performance metrics, the affiliates playbook is changing.
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Inside Dianomi’s approach to context-first advertising, cookieless targeting, and smarter campaign control.
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Lessons in growth, focus, and discipline from the marketing lead who helped scale a global trading platform across the US, Europe, and Japan.
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Bonus edition of Franc Talking with Jon Earnshaw and Mccaine Chan of Pi-datametrics
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Franc Talking: A regular newsletter by Be Franc. Edition 12.
Video
Google’s shutdown of the &num=100 parameter has hit Search Console data, raising doubts over reliability. Meanwhile, OpenAI and Jony Ive eye wearables and a browser, and the mainstream media is reporting more often on users turning to AI assistants over Google’s “10 blue links.”
ChatGPT
US regulators go soft on Google as Europe fines €3.45bn. OpenAI turns to a human strategist, underlining the value of expertise even in the AI age. Meanwhile, AI search is continuing to eat clicks and reshaping the web’s traffic model.
ChatGPT
Elon Musk takes Apple and OpenAI to court over alleged App Store bias, Perplexity offers publishers a new revenue lifeline, and media groups brace for “Google Zero” as AI Overviews reshape traffic. Here’s what matters, and why.
ChatGPT
Google’s shutdown of the &num=100 parameter has hit Search Console data, raising doubts over reliability. Meanwhile, OpenAI and Jony Ive eye wearables and a browser, and the mainstream media is reporting more often on users turning to AI assistants over Google’s “10 blue links.”
SEO
US regulators go soft on Google as Europe fines €3.45bn. OpenAI turns to a human strategist, underlining the value of expertise even in the AI age. Meanwhile, AI search is continuing to eat clicks and reshaping the web’s traffic model.
SEO
This week saw a headline that rattled SEOs, a major leap forward for AI capabilities, and a signal that advertising will soon be integrated into the very fabric of AI responses. Here’s what it means for your strategy - and the conversations you’ll need to have in the boardroom.
SEO
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