FEATURED

AI Search Intelligence is very much in vogue and Adobe’s SEMrush acquisition proves it

Nov 23, 2025

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2 min read

AI Search Intelligence is very much in vogue and Adobe’s SEMrush acquisition proves it

Adobe’s $1.9B move for SEMrush, Google’s release of Gemini 3 and the first ads appearing inside AI answers all point to the same thing: the industry is shifting from SERPs to AI-driven answer engines. Here’s why this week matters more than most.

Survey

Andy Francos

THE LATEST

Nov 16, 2025

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2 min read

Google fires the next shot in the AI shopping war - changing how products are found, compared and bought

One thing is becoming clear: the fight for shopping isn’t happening on websites anymore - it’s happening inside AI assistants. Google’s latest update pushes the industry closer to a world where the buying journey is run by agents, not shoppers.

ChatGPT

Nov 9, 2025

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2 min read

How to master ASO in 2025: AppTweak’s Simon Thillay on growth, data and AI discovery

AppTweak’s Simon Thillay breaks down what’s driving app visibility in 2025 - from custom product pages and download velocity to AI’s role in discovery. Plus, inside: Apple’s $1B AI deal with Google, Perplexity’s clash with Amazon, and the rise of AI Search Intelligence platforms.

App marketing

Nov 2, 2025

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2 min read

Which retailers won Halloween in AI Search and what Big Tech’s $400B AI bet means for brands

Alphabet, Amazon, Meta and Microsoft all reported earnings this week. Alphabet impressed with strong ad and cloud growth and saw its stock rise, Microsoft beat expectations but dipped on AI-driven cost concerns, while Meta’s revenue beat was overshadowed by soaring expenses and weak profit, sending its shares sharply lower.

Perplexity

Oct 26, 2025

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2 min read

OpenAI launches ChatGPT Atlas as SoftBank backs $22.5B round - and why a 25% traffic drop isn’t worrying the CMO of a leading hotel group

OpenAI’s new ChatGPT Atlas browser. SoftBank’s multibillion-dollar AI bet. And a 25% traffic drop that hasn’t dented revenue.

GEO

Leading content in 2025: How to align teams, scale with AI, and cut through the noise [VIDEO]

Franc Talking: A newsletter by Be Franc. Edition 14.

SEO

The Ultimate App Growth Playbook: Inside the World of App Marketing, AI and Super Apps with a mobile app expert [VIDEO]

Franc Talking: A regular newsletter by Be Franc. Edition 13.

App marketing

Technical SEO in 2025: Why site health is the foundation for AI success [VIDEO]

Franc Talking: A newsletter by Be Franc. Edition 15. Are we entering the golden era of Technical SEO?

Technical SEO

Digital strategy, flawed attribution, and sceptical thinking in the AI age

How to rethink marketing effectiveness, challenge assumptions, and use AI to ask better questions - not automate bad answers.

ChatGPT

Fintech, Focus, and the Fight to Win: Inside a leading Global Growth Playbook

Lessons in growth, focus, and discipline from the marketing lead who helped scale a global trading platform across the US, Europe, and Japan.

Video

Shifts in search behaviour, Google’s Gemini push and OpenAI’s scraping strategy

From shifting search behaviours to Google’s Gemini push into the home and OpenAI’s behind-the-scenes data sourcing, here are the key stories shaping AI and search this week.

Affiliate marketing in 2025: AI, SEO shifts, and the strategies redefining success

Affiliate marketing is shifting fast. With AI search, zero-click answers, and new performance metrics, the affiliates playbook is changing.

Video

GEO vs SEO: how generative engines are changing the rules of search

What GEO means for organic performance, how it differs from SEO, and what actions marketers should take now.

Perplexity

WANT TO GROW REVENUE
THROUGH AI SEARCH?

Built for marketers who want an actionable A.I. Search strategy that delivers results.

Visit Obsero

PODCASTS

The next search revolution: Duane Forrester on the evolution of search in the AI era

Search is changing faster than ever. As AI systems replace lists of links with direct answers, marketers face a seismic shift in how visibility is earned and measured. Drawing on decades at Microsoft and Bing, Duane Forrester explores how intent, context, and human understanding will define the next era of discovery - and what it really takes to stay visible when machines start thinking for themselves.

Video

AI Search is shifting fast; Ahrefs’ Louise Linehan shows why data, visibility and core SEO matter

AI search is upending the SEO industry, with many publishers worried about how they can grow their audience without customer acquisitions costs spiralling out of control. Louise Linehan of Ahrefs shares how brand visibility, content, and strategy must evolve as clicks decline and AI answers rise.

Video

Affiliate marketing in 2025: AI, SEO shifts, and the strategies redefining success

Affiliate marketing is shifting fast. With AI search, zero-click answers, and new performance metrics, the affiliates playbook is changing.

Video

The Real Power of Native Advertising: Insight, Control, and Smarter Spend

Inside Dianomi’s approach to context-first advertising, cookieless targeting, and smarter campaign control.

Video

Fintech, Focus, and the Fight to Win: Inside a leading Global Growth Playbook

Lessons in growth, focus, and discipline from the marketing lead who helped scale a global trading platform across the US, Europe, and Japan.

Video

CHATGPT

AI Search Intelligence is very much in vogue and Adobe’s SEMrush acquisition proves it

ChatGPT

Google fires the next shot in the AI shopping war - changing how products are found, compared and bought

ChatGPT

Which retailers won Halloween in AI Search and what Big Tech’s $400B AI bet means for brands

ChatGPT

SEARCH

AI Search Intelligence is very much in vogue and Adobe’s SEMrush acquisition proves it

SEO

OpenAI launches ChatGPT Atlas as SoftBank backs $22.5B round - and why a 25% traffic drop isn’t worrying the CMO of a leading hotel group

OpenAI’s new ChatGPT Atlas browser. SoftBank’s multibillion-dollar AI bet. And a 25% traffic drop that hasn’t dented revenue.

SEO

The next search revolution: Duane Forrester on the evolution of search in the AI era

SEO

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FEATURED

AI Search Intelligence is very much in vogue and Adobe’s SEMrush acquisition proves it

THE LATEST

Google fires the next shot in the AI shopping war - changing how products are found, compared and bought

How to master ASO in 2025: AppTweak’s Simon Thillay on growth, data and AI discovery

Which retailers won Halloween in AI Search and what Big Tech’s $400B AI bet means for brands

OpenAI launches ChatGPT Atlas as SoftBank backs $22.5B round - and why a 25% traffic drop isn’t worrying the CMO of a leading hotel group

TRENDING

Leading content in 2025: How to align teams, scale with AI, and cut through the noise [VIDEO]

The Ultimate App Growth Playbook: Inside the World of App Marketing, AI and Super Apps with a mobile app expert [VIDEO]

Technical SEO in 2025: Why site health is the foundation for AI success [VIDEO]

Digital strategy, flawed attribution, and sceptical thinking in the AI age

Fintech, Focus, and the Fight to Win: Inside a leading Global Growth Playbook

Shifts in search behaviour, Google’s Gemini push and OpenAI’s scraping strategy

Affiliate marketing in 2025: AI, SEO shifts, and the strategies redefining success

GEO vs SEO: how generative engines are changing the rules of search

WANT TO GROW REVENUE
THROUGH AI SEARCH?

PODCASTS

The next search revolution: Duane Forrester on the evolution of search in the AI era

AI Search is shifting fast; Ahrefs’ Louise Linehan shows why data, visibility and core SEO matter

Affiliate marketing in 2025: AI, SEO shifts, and the strategies redefining success

The Real Power of Native Advertising: Insight, Control, and Smarter Spend

Fintech, Focus, and the Fight to Win: Inside a leading Global Growth Playbook

CHATGPT

AI Search Intelligence is very much in vogue and Adobe’s SEMrush acquisition proves it

Google fires the next shot in the AI shopping war - changing how products are found, compared and bought

Which retailers won Halloween in AI Search and what Big Tech’s $400B AI bet means for brands

SEARCH

AI Search Intelligence is very much in vogue and Adobe’s SEMrush acquisition proves it

OpenAI launches ChatGPT Atlas as SoftBank backs $22.5B round - and why a 25% traffic drop isn’t worrying the CMO of a leading hotel group

The next search revolution: Duane Forrester on the evolution of search in the AI era

JOIN THE COMMUNITY

SUBSCRIBE TO FRANC TALKING

STAY CONNECTED

FEATURED

AI Search Intelligence is very much in vogue and Adobe’s SEMrush acquisition proves it

THE LATEST

Google fires the next shot in the AI shopping war - changing how products are found, compared and bought

How to master ASO in 2025: AppTweak’s Simon Thillay on growth, data and AI discovery

Which retailers won Halloween in AI Search and what Big Tech’s $400B AI bet means for brands

OpenAI launches ChatGPT Atlas as SoftBank backs $22.5B round - and why a 25% traffic drop isn’t worrying the CMO of a leading hotel group

TRENDING

Leading content in 2025: How to align teams, scale with AI, and cut through the noise [VIDEO]

The Ultimate App Growth Playbook: Inside the World of App Marketing, AI and Super Apps with a mobile app expert [VIDEO]

Technical SEO in 2025: Why site health is the foundation for AI success [VIDEO]

Digital strategy, flawed attribution, and sceptical thinking in the AI age

Fintech, Focus, and the Fight to Win: Inside a leading Global Growth Playbook

Shifts in search behaviour, Google’s Gemini push and OpenAI’s scraping strategy

Affiliate marketing in 2025: AI, SEO shifts, and the strategies redefining success

GEO vs SEO: how generative engines are changing the rules of search

WANT TO GROW REVENUE THROUGH AI SEARCH?

PODCASTS

The next search revolution: Duane Forrester on the evolution of search in the AI era

AI Search is shifting fast; Ahrefs’ Louise Linehan shows why data, visibility and core SEO matter

Affiliate marketing in 2025: AI, SEO shifts, and the strategies redefining success

The Real Power of Native Advertising: Insight, Control, and Smarter Spend

Fintech, Focus, and the Fight to Win: Inside a leading Global Growth Playbook

CHATGPT

AI Search Intelligence is very much in vogue and Adobe’s SEMrush acquisition proves it

Google fires the next shot in the AI shopping war - changing how products are found, compared and bought

Which retailers won Halloween in AI Search and what Big Tech’s $400B AI bet means for brands

SEARCH

AI Search Intelligence is very much in vogue and Adobe’s SEMrush acquisition proves it

OpenAI launches ChatGPT Atlas as SoftBank backs $22.5B round - and why a 25% traffic drop isn’t worrying the CMO of a leading hotel group

The next search revolution: Duane Forrester on the evolution of search in the AI era

JOIN THE COMMUNITY

SUBSCRIBE TO FRANC TALKING

STAY CONNECTED

WANT TO GROW REVENUE
THROUGH AI SEARCH?