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A short one this week. Mike and I are running a free live webinar at 3pm UK on 17 November on the metrics that actually matter, plus the week's stories, led by Reddit going logged-in only.
GEO
+3
Three studies landed in the same week, and the industry decided AI search is a distraction. The numbers are fine. The measure is wrong, and judging AI search on referral traffic is like judging a goalkeeper on goals scored.
A client asked for their URLs mapped to the prompts they want to win in AI search, so their PR team knows which sites to pitch. Here's how I built it in Claude with Obsero's MCP connector, using Levi's as the worked example, plus why your ChatGPT traffic probably didn't drop this week.
Obsero has raised $1.2 million, led by SFC Capital alongside a mix of angel investors, as we look to help brands become visible in AI search and turn that visibility into performance and revenue.
+2
Five of us went down to the seaside for two days on the stand: Mike, Dan, Irene, Matty and me. It was a chance to hear first-hand what the people closest to organic growth are worried about, what they think of our proposition and what they want next, so this is my write-up of all of it, from why we went to what we’d change in April.
This week I stepped back from Pepperstone, my first Be Franc client, to focus on Obsero. Here's what I learned about AI search there, and what an investor in Dublin says VCs actually look for.
+8
Voice search was the most overhyped trend in SEO, built on a stat that was never what people thought it was. With AI on the other end, people are talking instead of typing.
+11
Five steps to audit what AI says about your brand, and the 20 prompts to start with. Both free, and neither needs a tool to get going (although Obsero does help...)
+5
Seven months from a standing start to a billion-dollar run rate, on a product that still sells one ad format, but the opportunity is clear.
