ChatGPT ads reached a $1bn annualised run rate in under 200 days, on a single ad format
Seven months from a standing start to a billion-dollar run rate, on a product that still sells one ad format, but the opportunity is clear.
GEO
+2
Proving AI search brings in customers has a boring answer, and you already own it: self-reported attribution
The question most brands already ask, and why almost none of them can use the answer.
GEO
+2
Google cut the pipes and ChatGPT's shopping took the hit
Google closed off its results on 26 August. ChatGPT's shopping answers look very different, the US has a merchant feed to fall back on and the UK has nothing underneath. Plus why one prompt is never a number, and Obsero turns one.
GEO
+4
What changed from ChatGPT 5.5 to 5.6: query fan-outs, the site: operator and a 5x jump in sources
OpenAI's announcement mentioned better use of sources. It did not mention a 5x jump, or ChatGPT going to sites by name. This week I look at what actually changed in the data on 8 August, and what 1,500 fan-outs on Levi's say about buying prompts.
GEO
+4
