How to score your content for AI, and what it reveals about where you are invisible
There is a way to measure how strongly AI associates your brand with the subjects that matter, and most brands have never looked. Here is how the scoring works, and the gap it exposed.
GEO
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Anthropic is closing in on a $900bn valuation. OpenAI is missing its user targets and its CFO has stopped attending key meetings.
Two stories told a single one this week. Anthropic is reportedly raising at a $900bn valuation while OpenAI is missing its user targets and its CFO Sarah Friar is being left out of key meetings. The gap between the two is no longer about models. It's about whose business the market believes in.
GEO
+5
Two flagship launches, one week. Has OpenAI got its mojo back?
OpenAI shipped Images 2.0 and ChatGPT 5.5 in the same week, while still working out how to monetise the rest of it. BrightonSEO lands on Friday. And the GEO vs SEO debate continues to suck oxygen out of conversations that should be about helping clients adapt. Let's get into it.
GEO
+4
Claude Design just made 'I need a designer' optional.
Claude Design landed this week and it properly moves the dial on what a small team can ship. Slides, wireframes, prototypes, landing pages in one chat; your brand applied automatically. Plus OpenAI's ads get serious, the AI search category continues to grow and Obsero launches 'Obsero Local'.
GEO
+5
Garrett Sussman on psychological SEO and the new AI search reporting stack
Garrett Sussman never started with keywords. He starts with cognitive biases. As Director of Marketing at iPullRank, he helped build a 20-chapter AI Search Manual that's now generating leads directly through ChatGPT citations. In this conversation, we get into why the way you phrase a prompt changes everything, how to report on AI search when precision is gone and what marketing leaders should actually be prioritising right now.
Video
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