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What AI reads before it answers

Every week, a handful of people click through to your site from an AI answer. Google Analytics shows you those. What it can't show you is the much bigger number of AI bots reading your pages to write those answers in the first place, and closing that blind spot is what we've spent the last few weeks building.

The maths behind AI visibility tracking, and why most of it gets misquoted

The real maths behind AI visibility tracking, plus what's new in Obsero's prompt window.

How to get your local business found in AI search

What actually feeds the map pack, what feeds the citations, and what happened when I ran my own gym through it across four towns - two established sites, one opening in 2027, and one town they're not in at all.

How to set up an MCP and connect it to Obsero

This week is a practical one. MCPs are quietly becoming the biggest shift in how marketers work with AI, so I'm stripping out the jargon: what they are, what they're actually good for and how to set one up in about five minutes. Plus the usual roundup, including ChatGPT's retrieval backends exposed, OpenAI's ad push into Europe and Google's "Check for me" button spotted in the wild.

Build an AI citation report in Claude, using a skill

This week, a walkthrough of building your own AI citation report in Claude. I use a skill to turn a raw citations export into a dashboard that shows which publishers AI cites in your category, who mentions your brand and who doesn't, and the sites worth pitching. Write it once, and Claude runs the whole thing for you next time.

GEO

How to see exactly which sources AI cites about your brand, using popular running app Strava as the test

I wanted to know who AI actually cites when it answers questions about running apps. So I pointed an AI agent at the Obsero raw data and built a dashboard to show it, start to finish. Then Cannes made it timely: AI search was the top conversation there this year, every CMO asking the same thing, how do we show up in AI answers and how do we measure it.

GEO

Better questions and connected context are what separate good AI answers from generic ones

Tom Wilson played a bully in a film 40 years ago and has been answering the same questions ever since. This week, what he did about it, and why it is the most useful lesson in AI I can give you.

GEO

How to score your content for AI, and what it reveals about where you are invisible

There is a way to measure how strongly AI associates your brand with the subjects that matter, and most brands have never looked. Here is how the scoring works, and the gap it exposed.

GEO

Who does AI think will win the World Cup?

ChatGPT launched ten days into the last World Cup. When Lionel Messi lifted the trophy in Qatar, consumer AI basically didn't exist. Four years on, millions of people will ask AI who's winning this one. So I did exactly that, at scale.

Perplexity