Yext's Christian J Ward on why AI is shifting from search to dialogue and what brands must do now to stay visible in the era of AI Search
From the death of surveillance marketing to GPT-6's memory revolution, Christian J Ward breaks down the three fragmentations reshaping AI search - and why your structured data strategy is now make or break.
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Why OpenAI’s push into ads may undermine trust in AI assistants, according to Demis Hassabis
As OpenAI moves ChatGPT towards advertising, trust becomes the central issue - not capability. This edition looks at Demis Hassabis’ critique of the timing, the growing confusion around content “chunking,” and why citation analysis now matters more than ever in AI search.
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Crystal Carter at Wix on the future of AI search, as ChatGPT ads and Google’s UCP reshape the landscape
It’s been a pivotal week for AI search. ChatGPT confirmed ads are coming, Google doubled down with Personal Intelligence and UCP, and Gemini’s reach expanded again. I’m also delighted to share my conversation with Crystal Carter at Wix, where she talks through how she approaches the huge and fast-evolving role of AI Search communications at the company.
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