Anthropic is closing in on a $900bn valuation. OpenAI is missing its user targets and its CFO has stopped attending key meetings.
Two stories told a single one this week. Anthropic is reportedly raising at a $900bn valuation while OpenAI is missing its user targets and its CFO Sarah Friar is being left out of key meetings. The gap between the two is no longer about models. It's about whose business the market believes in.
GEO
+5
Two flagship launches, one week. Has OpenAI got its mojo back?
OpenAI shipped Images 2.0 and ChatGPT 5.5 in the same week, while still working out how to monetise the rest of it. BrightonSEO lands on Friday. And the GEO vs SEO debate continues to suck oxygen out of conversations that should be about helping clients adapt. Let's get into it.
GEO
+4
Claude Design just made 'I need a designer' optional.
Claude Design landed this week and it properly moves the dial on what a small team can ship. Slides, wireframes, prototypes, landing pages in one chat; your brand applied automatically. Plus OpenAI's ads get serious, the AI search category continues to grow and Obsero launches 'Obsero Local'.
GEO
+5
Garrett Sussman on psychological SEO and the new AI search reporting stack
Garrett Sussman never started with keywords. He starts with cognitive biases. As Director of Marketing at iPullRank, he helped build a 20-chapter AI Search Manual that's now generating leads directly through ChatGPT citations. In this conversation, we get into why the way you phrase a prompt changes everything, how to report on AI search when precision is gone and what marketing leaders should actually be prioritising right now.
Video
+4
AI-generated content has reached parity. The question is whether yours is built to be cited.
Six months ago, you could spot AI-generated content a mile off. Robotic phrasing, no real data, zero personality. That gap has closed. This week, I'm breaking down why every marketer now needs an AI content optimisation workflow, what OpenAI's podcast acquisition and leadership reshuffle signals about the race to control narrative, and why Time magazine is now selling GEO insights directly to brands. Plus the tool we've built at Obsero to help you act on all of it.
GEO
+6
I connected Claude to beehiiv and cancelled my ChatGPT subscription the same day
I connected it, audited 63 posts and found the one thing killing my open rates.
Tutorial
+4
Google AIOs are taking over news, Trustpilot proves citations move markets and who's winning AI search in the protein category
This week: Google AIOs are appearing for breaking news more than ever, and Top Stories are being pushed down as a result. Trustpilot's annual results put a number on what AI search citation visibility is actually worth (spoiler: it moved the share price). Plus, who's winning AI search in the protein category, why CX research now matters more than keyword volumes, and what Obsero shipped this week.
GEO
+7
