AI Search

OpenAI hits “Code Red”: ads pushed back as Altman shifts priorities towards stabilising ChatGPT amid mounting pressure from Google and Anthropic

OpenAI has hit the brakes. A leaked memo reveals ads, agents and Pulse have been slowed as Sam Altman declares “Code Red” in response to Google’s rapid progress. Publicly, Nick Turley insists there’s no ad testing - yet strings in the latest beta point to search ads, carousels and monetisation features quietly being prepared.

Perplexity

AI Search Intelligence is very much in vogue and Adobe’s SEMrush acquisition proves it

Adobe’s $1.9B move for SEMrush, Google’s release of Gemini 3 and the first ads appearing inside AI answers all point to the same thing: the industry is shifting from SERPs to AI-driven answer engines. Here’s why this week matters more than most.

Survey

Which retailers won Halloween in AI Search and what Big Tech’s $400B AI bet means for brands

Alphabet, Amazon, Meta and Microsoft all reported earnings this week. Alphabet impressed with strong ad and cloud growth and saw its stock rise, Microsoft beat expectations but dipped on AI-driven cost concerns, while Meta’s revenue beat was overshadowed by soaring expenses and weak profit, sending its shares sharply lower.

Perplexity

OpenAI launches ChatGPT Atlas as SoftBank backs $22.5B round - and why a 25% traffic drop isn’t worrying the CMO of a leading hotel group

OpenAI’s new ChatGPT Atlas browser. SoftBank’s multibillion-dollar AI bet. And a 25% traffic drop that hasn’t dented revenue.

GEO

AI search is rewriting the traffic playbook - even for retail giants

AI-driven referrals are transforming how people discover and buy online. From Walmart’s ChatGPT partnership to Google’s ad shake-up, the shift toward conversational commerce is well underway.

Perplexity

The next search revolution: Duane Forrester on the evolution of search in the AI era

Search is changing faster than ever. As AI systems replace lists of links with direct answers, marketers face a seismic shift in how visibility is earned and measured. Drawing on decades at Microsoft and Bing, Duane Forrester explores how intent, context, and human understanding will define the next era of discovery - and what it really takes to stay visible when machines start thinking for themselves.

Perplexity

5 charts that prove AI search is reshaping the internet

From ChatGPT’s explosive growth to the rise in attribution mentions and ad budgets, the data paints a clear picture - AI search isn’t a side trend, it’s a structural shift. These five charts show how discovery, attention, and money are rapidly flowing toward conversational platforms - and what that means for brands preparing for this new era.

AI Search

AI Search

OpenAI hits “Code Red”: ads pushed back as Altman shifts priorities towards stabilising ChatGPT amid mounting pressure from Google and Anthropic

AI Search Intelligence is very much in vogue and Adobe’s SEMrush acquisition proves it

Which retailers won Halloween in AI Search and what Big Tech’s $400B AI bet means for brands

OpenAI launches ChatGPT Atlas as SoftBank backs $22.5B round - and why a 25% traffic drop isn’t worrying the CMO of a leading hotel group

AI search is rewriting the traffic playbook - even for retail giants

The next search revolution: Duane Forrester on the evolution of search in the AI era

5 charts that prove AI search is reshaping the internet

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