GEO
Will the AI Search industry be worth $171bn by 2030? Will ChatGPT apps ever take off and are they a threat to Apple's App Store?
As AI search accelerates into 2026, I've taken a look at the top stories shaping the industry. Will the AI search industry be worth $171bn by 2030? Will ChatGPT apps ever take off? Lets dive in.
GEO
+8
Mark Williams-Cook on AI search, GEO and what actually drives visibility
This conversation with Mark Williams-Cook explores how trust, entity strength and off-site signals increasingly matter in an AI Search world.
Video
+6
OpenAI launches ChatGPT Atlas as SoftBank backs $22.5B round - and why a 25% traffic drop isn’t worrying the CMO of a leading hotel group
OpenAI’s new ChatGPT Atlas browser. SoftBank’s multibillion-dollar AI bet. And a 25% traffic drop that hasn’t dented revenue.
GEO
+6
AI Search is shifting fast; Ahrefs’ Louise Linehan shows why data, visibility and core SEO matter
AI search is upending the SEO industry, with many publishers worried about how they can grow their audience without customer acquisitions costs spiralling out of control. Louise Linehan of Ahrefs shares how brand visibility, content, and strategy must evolve as clicks decline and AI answers rise.
Video
+2
From “SEO is dead” to GPT-5 and Grok AI ads - the week that shook search
This week saw a headline that rattled SEOs, a major leap forward for AI capabilities, and a signal that advertising will soon be integrated into the very fabric of AI responses. Here’s what it means for your strategy - and the conversations you’ll need to have in the boardroom.
GEO
+5
