GEO
From “SEO is dead” to GPT-5 and Grok AI ads - the week that shook search
This week saw a headline that rattled SEOs, a major leap forward for AI capabilities, and a signal that advertising will soon be integrated into the very fabric of AI responses. Here’s what it means for your strategy - and the conversations you’ll need to have in the boardroom.
GEO
+5
GEO vs SEO: how generative engines are changing the rules of search
What GEO means for organic performance, how it differs from SEO, and what actions marketers should take now.
Perplexity
+3