ChatGPT
Google Search Console data changes, OpenAI poaches Apple talent and AI search keeps growing
Google’s shutdown of the &num=100 parameter has hit Search Console data, raising doubts over reliability. Meanwhile, OpenAI and Jony Ive eye wearables and a browser, and the mainstream media is reporting more often on users turning to AI assistants over Google’s “10 blue links.”
Perplexity
+7
US lets Google off lightly as Europe fines €3.45bn, OpenAI hires content strategist and AI search reshapes traffic
US regulators go soft on Google as Europe fines €3.45bn. OpenAI turns to a human strategist, underlining the value of expertise even in the AI age. Meanwhile, AI search is continuing to eat clicks and reshaping the web’s traffic model.
ChatGPT
+5
Elon Musk sues Apple and OpenAI for allegedly colluding to favour ChatGPT whilst Perplexity launches publisher revenue-share
Elon Musk takes Apple and OpenAI to court over alleged App Store bias, Perplexity offers publishers a new revenue lifeline, and media groups brace for “Google Zero” as AI Overviews reshape traffic. Here’s what matters, and why.
ChatGPT
+4
Shifts in search behaviour, Google’s Gemini push and OpenAI’s scraping strategy
From shifting search behaviours to Google’s Gemini push into the home and OpenAI’s behind-the-scenes data sourcing, here are the key stories shaping AI and search this week.
Meta
+4
From “SEO is dead” to GPT-5 and Grok AI ads - the week that shook search
This week saw a headline that rattled SEOs, a major leap forward for AI capabilities, and a signal that advertising will soon be integrated into the very fabric of AI responses. Here’s what it means for your strategy - and the conversations you’ll need to have in the boardroom.
GEO
+5
Google expands AI Mode, Figma’s IPO soars, and Anthropic closes in on OpenAI
Google expands AI search to the UK. Figma lights up Wall Street. Anthropic's revenue surge puts OpenAI on notice. This week, we’re tracking AI Search expansion, platform disruption, and why the AI battleground is far from settled.
+5
GEO vs SEO: how generative engines are changing the rules of search
What GEO means for organic performance, how it differs from SEO, and what actions marketers should take now.
Perplexity
+3
From search box to smart browser: Why Perplexity’s Comet is a big deal
Perplexity's Comet just redefined what a browser can and will do - Google should take note.
Perplexity
+4
AI wants it all — but publishers are pushing back
From pay-per-crawl debates to plummeting traffic, the battle lines are being drawn.
ChatGPT
+3
Want to see how ChatGPT thinks? There’s a hack for that....
This little-known workflow reveals the logic, links, and sources behind any ChatGPT reply.
ChatGPT
+2
AI Disruption, App Store Power Moves, and Publisher Pressure Continues
From Apple’s updates for app marketers to the slow erosion of publisher traffic by AI, here’s what’s actually shaping business, marketing and tech this week.
ChatGPT
+3
Digital strategy, flawed attribution, and sceptical thinking in the AI age
How to rethink marketing effectiveness, challenge assumptions, and use AI to ask better questions - not automate bad answers.
ChatGPT
+3
Google just launched the FUTURE OF SEARCH with AI Mode and how to make your brand visible in ChatGPT 👀
Bonus edition of Franc Talking with Jon Earnshaw and Mccaine Chan of Pi-datametrics
Video
+5
![Technical SEO in 2025: Why site health is the foundation for AI success [VIDEO]](https://media.beehiiv.com/cdn-cgi/image/format=auto,fit=scale-down,onerror=redirect/uploads/asset/file/eb9cb74d-657f-4600-a233-b0906a55731a/Anne_Berlin__1_.jpg)
Technical SEO in 2025: Why site health is the foundation for AI success [VIDEO]
Franc Talking: A newsletter by Be Franc. Edition 15. Are we entering the golden era of Technical SEO?
Technical SEO
+3
Is ChatGPT's global dominance slipping? What US tariffs mean for ad giants and do we need to rein in our own AI habits?
A break from our usual Franc Talking format....
ChatGPT
+3
![The future of search. Google in 2025, AI and SEO. [VIDEO]](https://media.beehiiv.com/cdn-cgi/image/format=auto,fit=scale-down,onerror=redirect/uploads/asset/file/62b1eecc-a911-44af-9219-db3f31770e55/FRANC_TALKING_email_banner.png)
The future of search. Google in 2025, AI and SEO. [VIDEO]
Franc Talking: A bi-weekly newsletter by Be Franc. Edition 9.
Video
+3
Who does ChatGPT trust? Examining the news platforms AI cites most frequently
Edition 8 - Franc Talking
ChatGPT
+1
ChatGPT launches search feature, Reddit's growth is on 🔥 and TikTok dances the Brazilian samba 🇧🇷
Franc Talking: A weekly newsletter by Be Franc. Edition 4.
+2
The Great Redirect: How Illusions Shape Brand Narratives
Franc Talking: A weekly newsletter by Be Franc. Edition 3.
ChatGPT
+1
Open AI revenue breakdown, Shein's profits soar, Google under the DOJ microscope and more
Franc Talking: A weekly newsletter by Be Franc.
ChatGPT
+2