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This week I stepped back from Pepperstone, my first Be Franc client, to focus on Obsero. Here's what I learned about AI search there, and what an investor in Dublin says VCs actually look for.
GEO
+8
Voice search was the most overhyped trend in SEO, built on a stat that was never what people thought it was. With AI on the other end, people are talking instead of typing.
+11
Google I/O this week brought over 100 announcements. Buried inside them were four changes that will directly affect how visible your brand is in AI search. Here's what you need to know. But first....
AI Search
+4
As AI search accelerates into 2026, I've taken a look at the top stories shaping the industry. Will the AI search industry be worth $171bn by 2030? Will ChatGPT apps ever take off? Lets dive in.
From shifting search behaviours to Google’s Gemini push into the home and OpenAI’s behind-the-scenes data sourcing, here are the key stories shaping AI and search this week.
Meta
