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How to master ASO in 2025: AppTweak’s Simon Thillay on growth, data and AI discovery

How to master ASO in 2025: AppTweak’s Simon Thillay on growth, data and AI discovery

AppTweak’s Simon Thillay breaks down what’s driving app visibility in 2025 - from custom product pages and download velocity to AI’s role in discovery. Plus, inside: Apple’s $1B AI deal with Google, Perplexity’s clash with Amazon, and the rise of AI Search Intelligence platforms.

App marketing

+2

Elon Musk sues Apple and OpenAI for allegedly colluding to favour ChatGPT whilst Perplexity launches publisher revenue-share

Elon Musk sues Apple and OpenAI for allegedly colluding to favour ChatGPT whilst Perplexity launches publisher revenue-share

Elon Musk takes Apple and OpenAI to court over alleged App Store bias, Perplexity offers publishers a new revenue lifeline, and media groups brace for “Google Zero” as AI Overviews reshape traffic. Here’s what matters, and why.

ChatGPT

+4

The Ultimate App Growth Playbook: Inside the World of App Marketing, AI and Super Apps with a mobile app expert [VIDEO]

The Ultimate App Growth Playbook: Inside the World of App Marketing, AI and Super Apps with a mobile app expert [VIDEO]

Franc Talking: A regular newsletter by Be Franc. Edition 13.

App marketing

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