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What ChatGPT's two models and Rightmove's new app reveal about AI search in 2026

What ChatGPT's two models and Rightmove's new app reveal about AI search in 2026

This week: how GPT-5.3 Instant and GPT-5.4 Thinking behave differently and what it means for your brand, why Rightmove's ChatGPT app launch raises a bigger question about discovery, and the news clips worth your time from Harry Clarkson-Bennett of The Telegraph.

AI Search

+3

Will the AI Search industry be worth $171bn by 2030? Will ChatGPT apps ever take off and are they a threat to Apple's App Store?

Will the AI Search industry be worth $171bn by 2030? Will ChatGPT apps ever take off and are they a threat to Apple's App Store?

As AI search accelerates into 2026, I've taken a look at the top stories shaping the industry. Will the AI search industry be worth $171bn by 2030? Will ChatGPT apps ever take off? Lets dive in.

GEO

+8

How to master ASO in 2025: AppTweak’s Simon Thillay on growth, data and AI discovery

How to master ASO in 2025: AppTweak’s Simon Thillay on growth, data and AI discovery

AppTweak’s Simon Thillay breaks down what’s driving app visibility in 2025 - from custom product pages and download velocity to AI’s role in discovery. Plus, inside: Apple’s $1B AI deal with Google, Perplexity’s clash with Amazon, and the rise of AI Search Intelligence platforms.

App marketing

+2

Elon Musk sues Apple and OpenAI for allegedly colluding to favour ChatGPT whilst Perplexity launches publisher revenue-share

Elon Musk sues Apple and OpenAI for allegedly colluding to favour ChatGPT whilst Perplexity launches publisher revenue-share

Elon Musk takes Apple and OpenAI to court over alleged App Store bias, Perplexity offers publishers a new revenue lifeline, and media groups brace for “Google Zero” as AI Overviews reshape traffic. Here’s what matters, and why.

ChatGPT

+4

The Ultimate App Growth Playbook: Inside the World of App Marketing, AI and Super Apps with a mobile app expert [VIDEO]

The Ultimate App Growth Playbook: Inside the World of App Marketing, AI and Super Apps with a mobile app expert [VIDEO]

Franc Talking: A regular newsletter by Be Franc. Edition 13.

App marketing

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