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This week: how GPT-5.3 Instant and GPT-5.4 Thinking behave differently and what it means for your brand, why Rightmove's ChatGPT app launch raises a bigger question about discovery, and the news clips worth your time from Harry Clarkson-Bennett of The Telegraph.
AI Search
+3
As AI search accelerates into 2026, I've taken a look at the top stories shaping the industry. Will the AI search industry be worth $171bn by 2030? Will ChatGPT apps ever take off? Lets dive in.
GEO
+8
AppTweak’s Simon Thillay breaks down what’s driving app visibility in 2025 - from custom product pages and download velocity to AI’s role in discovery. Plus, inside: Apple’s $1B AI deal with Google, Perplexity’s clash with Amazon, and the rise of AI Search Intelligence platforms.
App marketing
+2
Elon Musk takes Apple and OpenAI to court over alleged App Store bias, Perplexity offers publishers a new revenue lifeline, and media groups brace for “Google Zero” as AI Overviews reshape traffic. Here’s what matters, and why.
ChatGPT
+4
Franc Talking: A regular newsletter by Be Franc. Edition 13.
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