There is one question most brands still cannot answer with any confidence, which is what an AI assistant says about them when a customer asks.

The hard part is knowing which questions to track. Pick the wrong ones and you end up with a clean dataset that tells you nothing, which is how most AI visibility audits quietly fail.

This is the prompt set I use to get past that. Twenty prompts, split into three groups.

Ten category prompts, the broad questions people ask while researching your market before they know any brand names.

Five branded prompts, including the downside and comparison questions most brands would rather not ask about themselves.

Five competitor prompts, so you end up with a real benchmark instead of a view of yourself.

Every prompt comes with its type, where it sits in the buying journey, and what a good answer for you would actually look like. There is also a shortlist of the five to track first, for when you have time for five and not twenty.

Paste them into whichever assistant you use, record what comes back, and you have a baseline you can re-run in a month and compare against.