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This week I stepped back from Pepperstone, my first Be Franc client, to focus on Obsero. Here's what I learned about AI search there, and what an investor in Dublin says VCs actually look for.
GEO
+8
Voice search was the most overhyped trend in SEO, built on a stat that was never what people thought it was. With AI on the other end, people are talking instead of typing.
+11
Affiliate marketing is shifting fast. With AI search, zero-click answers, and new performance metrics, the affiliates playbook is changing.
Video
+3
