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This week I stepped back from Pepperstone, my first Be Franc client, to focus on Obsero. Here's what I learned about AI search there, and what an investor in Dublin says VCs actually look for.
GEO
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Voice search was the most overhyped trend in SEO, built on a stat that was never what people thought it was. With AI on the other end, people are talking instead of typing.
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Five steps to audit what AI says about your brand, and the 20 prompts to start with. Both free, and neither needs a tool to get going (although Obsero does help...)
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