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Walmart’s ChatGPT traffic climbs, Apple launches dev Siri, and OpenAI unveils ChatGPT Pulse

Walmart’s ChatGPT traffic climbs, Apple launches dev Siri, and OpenAI unveils ChatGPT Pulse

Walmart’s referral traffic mix is shifting toward ChatGPT, Apple is readying an LLM-powered Siri, and OpenAI has dropped Pulse. Three stories that show just how fast AI search is becoming the default discovery layer - and what brands should do about it.

Perplexity

+6

Google Search Console data changes, OpenAI poaches Apple talent and AI search keeps growing

Google Search Console data changes, OpenAI poaches Apple talent and AI search keeps growing

Google’s shutdown of the &num=100 parameter has hit Search Console data, raising doubts over reliability. Meanwhile, OpenAI and Jony Ive eye wearables and a browser, and the mainstream media is reporting more often on users turning to AI assistants over Google’s “10 blue links.”

Perplexity

+7

US lets Google off lightly as Europe fines €3.45bn, OpenAI hires content strategist and AI search reshapes traffic

US lets Google off lightly as Europe fines €3.45bn, OpenAI hires content strategist and AI search reshapes traffic

US regulators go soft on Google as Europe fines €3.45bn. OpenAI turns to a human strategist, underlining the value of expertise even in the AI age. Meanwhile, AI search is continuing to eat clicks and reshaping the web’s traffic model.

ChatGPT

+5

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