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Social media changed politics in 2016. AI search will change it in 2029. We pointed Obsero at 10,000 prompts across ChatGPT, Claude, Gemini, AI Mode and Perplexity to see which parties they were surfacing, which sources they trusted and which issues each party owned. The findings tell us something the polls couldn't.
AI Search
+5
Walmart’s referral traffic mix is shifting toward ChatGPT, Apple is readying an LLM-powered Siri, and OpenAI has dropped Pulse. Three stories that show just how fast AI search is becoming the default discovery layer - and what brands should do about it.
Perplexity
+6
Google’s shutdown of the &num=100 parameter has hit Search Console data, raising doubts over reliability. Meanwhile, OpenAI and Jony Ive eye wearables and a browser, and the mainstream media is reporting more often on users turning to AI assistants over Google’s “10 blue links.”
+7
US regulators go soft on Google as Europe fines €3.45bn. OpenAI turns to a human strategist, underlining the value of expertise even in the AI age. Meanwhile, AI search is continuing to eat clicks and reshaping the web’s traffic model.
ChatGPT
