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The question most brands already ask, and why almost none of them can use the answer.
GEO
+2
Google closed off its results on 26 August. ChatGPT's shopping answers look very different, the US has a merchant feed to fall back on and the UK has nothing underneath. Plus why one prompt is never a number, and Obsero turns one.
+4
Reddit's ChatGPT citations really did collapse on 8 August. The same content held its position in Google AI Overviews, so this is a week to check the other engines before you touch anything.
Weekly
OpenAI's announcement mentioned better use of sources. It did not mention a 5x jump, or ChatGPT going to sites by name. This week I look at what actually changed in the data on 8 August, and what 1,500 fan-outs on Levi's say about buying prompts.
This week: OpenAI's new shopping carousel ad unit, the evidence Obsero's already capturing on it and what I think has been building for years at Google DeepMind, now that Demis Hassabis has stepped back as CEO.
Every week, a handful of people click through to your site from an AI answer. Google Analytics shows you those. What it can't show you is the much bigger number of AI bots reading your pages to write those answers in the first place, and closing that blind spot is what we've spent the last few weeks building.
The real maths behind AI visibility tracking, plus what's new in Obsero's prompt window.
What actually feeds the map pack, what feeds the citations, and what happened when I ran my own gym through it across four towns - two established sites, one opening in 2027, and one town they're not in at all.
This week is a practical one. MCPs are quietly becoming the biggest shift in how marketers work with AI, so I'm stripping out the jargon: what they are, what they're actually good for and how to set one up in about five minutes. Plus the usual roundup, including ChatGPT's retrieval backends exposed, OpenAI's ad push into Europe and Google's "Check for me" button spotted in the wild.
