Apple

How to master ASO in 2025: AppTweak’s Simon Thillay on growth, data and AI discovery

AppTweak’s Simon Thillay breaks down what’s driving app visibility in 2025 - from custom product pages and download velocity to AI’s role in discovery. Plus, inside: Apple’s $1B AI deal with Google, Perplexity’s clash with Amazon, and the rise of AI Search Intelligence platforms.

App marketing

AI search is rewriting the traffic playbook - even for retail giants

AI-driven referrals are transforming how people discover and buy online. From Walmart’s ChatGPT partnership to Google’s ad shake-up, the shift toward conversational commerce is well underway.

Perplexity

Walmart’s ChatGPT traffic climbs, Apple launches dev Siri, and OpenAI unveils ChatGPT Pulse

Walmart’s referral traffic mix is shifting toward ChatGPT, Apple is readying an LLM-powered Siri, and OpenAI has dropped Pulse. Three stories that show just how fast AI search is becoming the default discovery layer - and what brands should do about it.

Perplexity

Google Search Console data changes, OpenAI poaches Apple talent and AI search keeps growing

Google’s shutdown of the &num=100 parameter has hit Search Console data, raising doubts over reliability. Meanwhile, OpenAI and Jony Ive eye wearables and a browser, and the mainstream media is reporting more often on users turning to AI assistants over Google’s “10 blue links.”

Perplexity

Elon Musk sues Apple and OpenAI for allegedly colluding to favour ChatGPT whilst Perplexity launches publisher revenue-share

Elon Musk takes Apple and OpenAI to court over alleged App Store bias, Perplexity offers publishers a new revenue lifeline, and media groups brace for “Google Zero” as AI Overviews reshape traffic. Here’s what matters, and why.

ChatGPT

Apple

How to master ASO in 2025: AppTweak’s Simon Thillay on growth, data and AI discovery

AI search is rewriting the traffic playbook - even for retail giants

Walmart’s ChatGPT traffic climbs, Apple launches dev Siri, and OpenAI unveils ChatGPT Pulse

Google Search Console data changes, OpenAI poaches Apple talent and AI search keeps growing

Elon Musk sues Apple and OpenAI for allegedly colluding to favour ChatGPT whilst Perplexity launches publisher revenue-share

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