This website uses cookies
Read our Privacy policy and Terms of use for more information.
This week in AI Search, the pace isn’t slowing. OpenAI is edging closer to IPO territory, Google is pushing users deeper into AI Mode, and ChatGPT ads are being priced at a $60 CPM - a level that raises serious questions about value, intent and where ad budgets go next.
AI Search
+4
Affiliate marketing is shifting fast. With AI search, zero-click answers, and new performance metrics, the affiliates playbook is changing.
Video
+3
This week saw a headline that rattled SEOs, a major leap forward for AI capabilities, and a signal that advertising will soon be integrated into the very fabric of AI responses. Here’s what it means for your strategy - and the conversations you’ll need to have in the boardroom.
GEO
+5
Lessons in growth, focus, and discipline from the marketing lead who helped scale a global trading platform across the US, Europe, and Japan.
A break from our usual Franc Talking format....
ChatGPT
Franc Talking: A regular newsletter by Be Franc. Edition 12.
![2025 Jobs Market Survival Guide: Expert Insights and Top Tips from a Talent Acquisition Leader [VIDEO]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=720,fit=scale-down,onerror=redirect/uploads/asset/file/4111ce69-74be-483a-bd03-ba26b62d90ee/Neil.jpg?t=1740294364)