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AI Search weekly round-up: OpenAI IPO rumours, deeper Google AI Mode integration and $60 CPM ChatGPT ads

AI Search weekly round-up: OpenAI IPO rumours, deeper Google AI Mode integration and $60 CPM ChatGPT ads

This week in AI Search, the pace isn’t slowing. OpenAI is edging closer to IPO territory, Google is pushing users deeper into AI Mode, and ChatGPT ads are being priced at a $60 CPM - a level that raises serious questions about value, intent and where ad budgets go next.

AI Search

+4

Affiliate marketing in 2025: AI, SEO shifts, and the strategies redefining success

Affiliate marketing in 2025: AI, SEO shifts, and the strategies redefining success

Affiliate marketing is shifting fast. With AI search, zero-click answers, and new performance metrics, the affiliates playbook is changing.

Video

+3

From “SEO is dead” to GPT-5 and Grok AI ads - the week that shook search

From “SEO is dead” to GPT-5 and Grok AI ads - the week that shook search

This week saw a headline that rattled SEOs, a major leap forward for AI capabilities, and a signal that advertising will soon be integrated into the very fabric of AI responses. Here’s what it means for your strategy - and the conversations you’ll need to have in the boardroom.

GEO

+5

Fintech, Focus, and the Fight to Win: Inside a leading Global Growth Playbook

Fintech, Focus, and the Fight to Win: Inside a leading Global Growth Playbook

Lessons in growth, focus, and discipline from the marketing lead who helped scale a global trading platform across the US, Europe, and Japan.

Video

+3

Is ChatGPT's global dominance slipping? What US tariffs mean for ad giants and do we need to rein in our own AI habits?

Is ChatGPT's global dominance slipping? What US tariffs mean for ad giants and do we need to rein in our own AI habits?

A break from our usual Franc Talking format....

ChatGPT

+3

2025 Jobs Market Survival Guide: Expert Insights and Top Tips from a Talent Acquisition Leader  [VIDEO]

2025 Jobs Market Survival Guide: Expert Insights and Top Tips from a Talent Acquisition Leader [VIDEO]

Franc Talking: A regular newsletter by Be Franc. Edition 12.

Video

+3

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