e-commerce
Crystal Carter at Wix on the future of AI search, as ChatGPT ads and Google’s UCP reshape the landscape
It’s been a pivotal week for AI search. ChatGPT confirmed ads are coming, Google doubled down with Personal Intelligence and UCP, and Gemini’s reach expanded again. I’m also delighted to share my conversation with Crystal Carter at Wix, where she talks through how she approaches the huge and fast-evolving role of AI Search communications at the company.
GEO
+7
Google fires the next shot in the AI shopping war - changing how products are found, compared and bought
One thing is becoming clear: the fight for shopping isn’t happening on websites anymore - it’s happening inside AI assistants. Google’s latest update pushes the industry closer to a world where the buying journey is run by agents, not shoppers.
ChatGPT
+3