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How to see exactly which sources AI cites about your brand, using popular running app Strava as the test

I wanted to know who AI actually cites when it answers questions about running apps. So I pointed an AI agent at the Obsero raw data and built a dashboard to show it, start to finish. Then Cannes made it timely: AI search was the top conversation there this year, every CMO asking the same thing, how do we show up in AI answers and how do we measure it.

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Better questions and connected context are what separate good AI answers from generic ones

Tom Wilson played a bully in a film 40 years ago and has been answering the same questions ever since. This week, what he did about it, and why it is the most useful lesson in AI I can give you.

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I connected Claude to beehiiv and cancelled my ChatGPT subscription the same day

I connected it, audited 63 posts and found the one thing killing my open rates.

Tutorial

Tutorial

How to see exactly which sources AI cites about your brand, using popular running app Strava as the test

Better questions and connected context are what separate good AI answers from generic ones

I connected Claude to beehiiv and cancelled my ChatGPT subscription the same day

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