Round-up
Google Search Console data changes, OpenAI poaches Apple talent and AI search keeps growing
Google’s shutdown of the &num=100 parameter has hit Search Console data, raising doubts over reliability. Meanwhile, OpenAI and Jony Ive eye wearables and a browser, and the mainstream media is reporting more often on users turning to AI assistants over Google’s “10 blue links.”
Perplexity
+7
Elon Musk sues Apple and OpenAI for allegedly colluding to favour ChatGPT whilst Perplexity launches publisher revenue-share
Elon Musk takes Apple and OpenAI to court over alleged App Store bias, Perplexity offers publishers a new revenue lifeline, and media groups brace for “Google Zero” as AI Overviews reshape traffic. Here’s what matters, and why.
ChatGPT
+4
The Real Power of Native Advertising: Insight, Control, and Smarter Spend
Inside Dianomi’s approach to context-first advertising, cookieless targeting, and smarter campaign control.
Video
+5
AI wants it all — but publishers are pushing back
From pay-per-crawl debates to plummeting traffic, the battle lines are being drawn.
ChatGPT
+3
Google just launched the FUTURE OF SEARCH with AI Mode and how to make your brand visible in ChatGPT 👀
Bonus edition of Franc Talking with Jon Earnshaw and Mccaine Chan of Pi-datametrics
Video
+5
Is ChatGPT's global dominance slipping? What US tariffs mean for ad giants and do we need to rein in our own AI habits?
A break from our usual Franc Talking format....
ChatGPT
+3