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Voice search was the most overhyped trend in SEO, built on a stat that was never what people thought it was. With AI on the other end, people are talking instead of typing.
GEO
+11
This week, a walkthrough of building your own AI citation report in Claude. I use a skill to turn a raw citations export into a dashboard that shows which publishers AI cites in your category, who mentions your brand and who doesn't, and the sites worth pitching. Write it once, and Claude runs the whole thing for you next time.
+4
ChatGPT launched ten days into the last World Cup. When Lionel Messi lifted the trophy in Qatar, consumer AI basically didn't exist. Four years on, millions of people will ask AI who's winning this one. So I did exactly that, at scale.
Perplexity
+5
Two stories told a single one this week. Anthropic is reportedly raising at a $900bn valuation while OpenAI is missing its user targets and its CFO Sarah Friar is being left out of key meetings. The gap between the two is no longer about models. It's about whose business the market believes in.
Claude Design landed this week and it properly moves the dial on what a small team can ship. Slides, wireframes, prototypes, landing pages in one chat; your brand applied automatically. Plus OpenAI's ads get serious, the AI search category continues to grow and Obsero launches 'Obsero Local'.
I connected it, audited 63 posts and found the one thing killing my open rates.
Tutorial
ChatGPT's checkout dream is over for now, and OpenAI has a major rival breathing down its neck. Anthropic's revenue has doubled in two months and the AI arms race enters geopolitics.
AI Search
+3
This week in AI search: Perplexity has rejected ads to protect user trust, while OpenAI is scaling aggressively with higher revenue forecasts and rising costs. Meanwhile, Google is trying to address publisher concerns by promising more links as AI-driven, zero-click search continues to grow.
From the death of surveillance marketing to GPT-6's memory revolution, Christian J Ward breaks down the three fragmentations reshaping AI search - and why your structured data strategy is now make or break.
Video
+7
The first full week of 2026 showed how AI search is starting to settle into its next phase. OpenAI is pushing ChatGPT further into everyday use through health features, while Google continues to weave Gemini across its products.
One thing is becoming clear: the fight for shopping isn’t happening on websites anymore - it’s happening inside AI assistants. Google’s latest update pushes the industry closer to a world where the buying journey is run by agents, not shoppers.
ChatGPT
Alphabet, Amazon, Meta and Microsoft all reported earnings this week. Alphabet impressed with strong ad and cloud growth and saw its stock rise, Microsoft beat expectations but dipped on AI-driven cost concerns, while Meta’s revenue beat was overshadowed by soaring expenses and weak profit, sending its shares sharply lower.
OpenAI’s new ChatGPT Atlas browser. SoftBank’s multibillion-dollar AI bet. And a 25% traffic drop that hasn’t dented revenue.
+6
AI-driven referrals are transforming how people discover and buy online. From Walmart’s ChatGPT partnership to Google’s ad shake-up, the shift toward conversational commerce is well underway.
Walmart’s referral traffic mix is shifting toward ChatGPT, Apple is readying an LLM-powered Siri, and OpenAI has dropped Pulse. Three stories that show just how fast AI search is becoming the default discovery layer - and what brands should do about it.
Google’s shutdown of the &num=100 parameter has hit Search Console data, raising doubts over reliability. Meanwhile, OpenAI and Jony Ive eye wearables and a browser, and the mainstream media is reporting more often on users turning to AI assistants over Google’s “10 blue links.”
US regulators go soft on Google as Europe fines €3.45bn. OpenAI turns to a human strategist, underlining the value of expertise even in the AI age. Meanwhile, AI search is continuing to eat clicks and reshaping the web’s traffic model.
From shifting search behaviours to Google’s Gemini push into the home and OpenAI’s behind-the-scenes data sourcing, here are the key stories shaping AI and search this week.
Meta
Google expands AI search to the UK. Figma lights up Wall Street. Anthropic's revenue surge puts OpenAI on notice. This week, we’re tracking AI Search expansion, platform disruption, and why the AI battleground is far from settled.
Reddit
