
One thing is becoming clear: the fight for shopping isn’t happening on websites anymore - it’s happening inside AI assistants. Google’s latest update pushes the industry closer to a world where the buying journey is run by agents, not shoppers.
ChatGPT
+3

OpenAI’s new ChatGPT Atlas browser. SoftBank’s multibillion-dollar AI bet. And a 25% traffic drop that hasn’t dented revenue.
GEO
+6

US regulators go soft on Google as Europe fines €3.45bn. OpenAI turns to a human strategist, underlining the value of expertise even in the AI age. Meanwhile, AI search is continuing to eat clicks and reshaping the web’s traffic model.
ChatGPT
+5

From shifting search behaviours to Google’s Gemini push into the home and OpenAI’s behind-the-scenes data sourcing, here are the key stories shaping AI and search this week.
Meta
+4

Google expands AI search to the UK. Figma lights up Wall Street. Anthropic's revenue surge puts OpenAI on notice. This week, we’re tracking AI Search expansion, platform disruption, and why the AI battleground is far from settled.
+5