Obsero
Build an AI citation report in Claude, using a skill
This week, a walkthrough of building your own AI citation report in Claude. I use a skill to turn a raw citations export into a dashboard that shows which publishers AI cites in your category, who mentions your brand and who doesn't, and the sites worth pitching. Write it once, and Claude runs the whole thing for you next time.
GEO
+4
How to see exactly which sources AI cites about your brand, using popular running app Strava as the test
I wanted to know who AI actually cites when it answers questions about running apps. So I pointed an AI agent at the Obsero raw data and built a dashboard to show it, start to finish. Then Cannes made it timely: AI search was the top conversation there this year, every CMO asking the same thing, how do we show up in AI answers and how do we measure it.
GEO
+4
Better questions and connected context are what separate good AI answers from generic ones
Tom Wilson played a bully in a film 40 years ago and has been answering the same questions ever since. This week, what he did about it, and why it is the most useful lesson in AI I can give you.
GEO
+6
How to score your content for AI, and what it reveals about where you are invisible
There is a way to measure how strongly AI associates your brand with the subjects that matter, and most brands have never looked. Here is how the scoring works, and the gap it exposed.
GEO
+5
Claude Design just made 'I need a designer' optional.
Claude Design landed this week and it properly moves the dial on what a small team can ship. Slides, wireframes, prototypes, landing pages in one chat; your brand applied automatically. Plus OpenAI's ads get serious, the AI search category continues to grow and Obsero launches 'Obsero Local'.
GEO
+5
AI-generated content has reached parity. The question is whether yours is built to be cited.
Six months ago, you could spot AI-generated content a mile off. Robotic phrasing, no real data, zero personality. That gap has closed. This week, I'm breaking down why every marketer now needs an AI content optimisation workflow, what OpenAI's podcast acquisition and leadership reshuffle signals about the race to control narrative, and why Time magazine is now selling GEO insights directly to brands. Plus the tool we've built at Obsero to help you act on all of it.
GEO
+6
Google AIOs are taking over news, Trustpilot proves citations move markets and who's winning AI search in the protein category
This week: Google AIOs are appearing for breaking news more than ever, and Top Stories are being pushed down as a result. Trustpilot's annual results put a number on what AI search citation visibility is actually worth (spoiler: it moved the share price). Plus, who's winning AI search in the protein category, why CX research now matters more than keyword volumes, and what Obsero shipped this week.
GEO
+7
Yext's Christian J Ward on why AI is shifting from search to dialogue and what brands must do now to stay visible in the era of AI Search
From the death of surveillance marketing to GPT-6's memory revolution, Christian J Ward breaks down the three fragmentations reshaping AI search - and why your structured data strategy is now make or break.
Video
+7
Why OpenAI’s push into ads may undermine trust in AI assistants, according to Demis Hassabis
As OpenAI moves ChatGPT towards advertising, trust becomes the central issue - not capability. This edition looks at Demis Hassabis’ critique of the timing, the growing confusion around content “chunking,” and why citation analysis now matters more than ever in AI search.
GEO
+5
Crystal Carter at Wix on the future of AI search, as ChatGPT ads and Google’s UCP reshape the landscape
It’s been a pivotal week for AI search. ChatGPT confirmed ads are coming, Google doubled down with Personal Intelligence and UCP, and Gemini’s reach expanded again. I’m also delighted to share my conversation with Crystal Carter at Wix, where she talks through how she approaches the huge and fast-evolving role of AI Search communications at the company.
GEO
+7
Mark Williams-Cook on AI search, GEO and what actually drives visibility
This conversation with Mark Williams-Cook explores how trust, entity strength and off-site signals increasingly matter in an AI Search world.
Video
+6
