Obsero
Why OpenAI’s push into ads may undermine trust in AI assistants, according to Demis Hassabis
As OpenAI moves ChatGPT towards advertising, trust becomes the central issue - not capability. This edition looks at Demis Hassabis’ critique of the timing, the growing confusion around content “chunking,” and why citation analysis now matters more than ever in AI search.
GEO
+5
Crystal Carter at Wix on the future of AI search, as ChatGPT ads and Google’s UCP reshape the landscape
It’s been a pivotal week for AI search. ChatGPT confirmed ads are coming, Google doubled down with Personal Intelligence and UCP, and Gemini’s reach expanded again. I’m also delighted to share my conversation with Crystal Carter at Wix, where she talks through how she approaches the huge and fast-evolving role of AI Search communications at the company.
GEO
+7
Mark Williams-Cook on AI search, GEO and what actually drives visibility
This conversation with Mark Williams-Cook explores how trust, entity strength and off-site signals increasingly matter in an AI Search world.
Video
+6
