Obsero

ChatGPT moves into health, Gemini expands across Google’s ecosystem, and Obsero rolls out sentiment analysis

The first full week of 2026 showed how AI search is starting to settle into its next phase. OpenAI is pushing ChatGPT further into everyday use through health features, while Google continues to weave Gemini across its products.

AI Search

Mark Williams-Cook on AI search, GEO and what actually drives visibility

This conversation with Mark Williams-Cook explores how trust, entity strength and off-site signals increasingly matter in an AI Search world.

Video

Which retailers won Halloween in AI Search and what Big Tech’s $400B AI bet means for brands

Alphabet, Amazon, Meta and Microsoft all reported earnings this week. Alphabet impressed with strong ad and cloud growth and saw its stock rise, Microsoft beat expectations but dipped on AI-driven cost concerns, while Meta’s revenue beat was overshadowed by soaring expenses and weak profit, sending its shares sharply lower.

Perplexity

Obsero: The AI Search Intelligence Platform

I’m delighted to introduce Obsero - the AI Search Intelligence platform that shows brands how they perform in AI Search and, more importantly, what actions to take.

Obsero

Obsero

ChatGPT moves into health, Gemini expands across Google’s ecosystem, and Obsero rolls out sentiment analysis

Mark Williams-Cook on AI search, GEO and what actually drives visibility

Which retailers won Halloween in AI Search and what Big Tech’s $400B AI bet means for brands

Obsero: The AI Search Intelligence Platform

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