Strategy

Better questions and connected context are what separate good AI answers from generic ones

Tom Wilson played a bully in a film 40 years ago and has been answering the same questions ever since. This week, what he did about it, and why it is the most useful lesson in AI I can give you.

GEO

The next search revolution: Duane Forrester on the evolution of search in the AI era

Search is changing faster than ever. As AI systems replace lists of links with direct answers, marketers face a seismic shift in how visibility is earned and measured. Drawing on decades at Microsoft and Bing, Duane Forrester explores how intent, context, and human understanding will define the next era of discovery - and what it really takes to stay visible when machines start thinking for themselves.

Perplexity

The Real Power of Native Advertising: Insight, Control, and Smarter Spend

Inside Dianomi’s approach to context-first advertising, cookieless targeting, and smarter campaign control.

Video

Fintech, Focus, and the Fight to Win: Inside a leading Global Growth Playbook

Lessons in growth, focus, and discipline from the marketing lead who helped scale a global trading platform across the US, Europe, and Japan.

Video

Digital strategy, flawed attribution, and sceptical thinking in the AI age

How to rethink marketing effectiveness, challenge assumptions, and use AI to ask better questions - not automate bad answers.

ChatGPT