Digital strategy, flawed attribution, and sceptical thinking in the AI age
How to rethink marketing effectiveness, challenge assumptions, and use AI to ask better questions - not automate bad answers.
ChatGPT
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Google just launched the FUTURE OF SEARCH with AI Mode and how to make your brand visible in ChatGPT 👀
Bonus edition of Franc Talking with Jon Earnshaw and Mccaine Chan of Pi-datametrics
Video
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Is ChatGPT's global dominance slipping? What US tariffs mean for ad giants and do we need to rein in our own AI habits?
A break from our usual Franc Talking format....
ChatGPT
+3
![Leading content in 2025: How to align teams, scale with AI, and cut through the noise [VIDEO]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=720,fit=scale-down,onerror=redirect/uploads/asset/file/0e40a6ae-4fb7-4b0b-bfd1-1c57771c9142/Deola.png)
Leading content in 2025: How to align teams, scale with AI, and cut through the noise [VIDEO]
Franc Talking: A newsletter by Be Franc. Edition 14.
SEO
+3
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![Why brand strategy MATTERS in 2025: insights from a brand leader [VIDEO]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=720,fit=scale-down,onerror=redirect/uploads/asset/file/1af5ee12-ffdb-4663-90d9-0f5097d265d1/Yellow__and_Black_Illustrative_Live_Streaming_Podcast_Youtube_Thumbnail.png)