Weekly
US lets Google off lightly as Europe fines €3.45bn, OpenAI hires content strategist and AI search reshapes traffic
US regulators go soft on Google as Europe fines €3.45bn. OpenAI turns to a human strategist, underlining the value of expertise even in the AI age. Meanwhile, AI search is continuing to eat clicks and reshaping the web’s traffic model.
ChatGPT
+5
Shifts in search behaviour, Google’s Gemini push and OpenAI’s scraping strategy
From shifting search behaviours to Google’s Gemini push into the home and OpenAI’s behind-the-scenes data sourcing, here are the key stories shaping AI and search this week.
Meta
+4
From “SEO is dead” to GPT-5 and Grok AI ads - the week that shook search
This week saw a headline that rattled SEOs, a major leap forward for AI capabilities, and a signal that advertising will soon be integrated into the very fabric of AI responses. Here’s what it means for your strategy - and the conversations you’ll need to have in the boardroom.
GEO
+5
Google expands AI Mode, Figma’s IPO soars, and Anthropic closes in on OpenAI
Google expands AI search to the UK. Figma lights up Wall Street. Anthropic's revenue surge puts OpenAI on notice. This week, we’re tracking AI Search expansion, platform disruption, and why the AI battleground is far from settled.
+5
The Real Power of Native Advertising: Insight, Control, and Smarter Spend
Inside Dianomi’s approach to context-first advertising, cookieless targeting, and smarter campaign control.
Video
+5
From search box to smart browser: Why Perplexity’s Comet is a big deal
Perplexity's Comet just redefined what a browser can and will do - Google should take note.
Perplexity
+4
AI wants it all — but publishers are pushing back
From pay-per-crawl debates to plummeting traffic, the battle lines are being drawn.
ChatGPT
+3
Want to see how ChatGPT thinks? There’s a hack for that....
This little-known workflow reveals the logic, links, and sources behind any ChatGPT reply.
ChatGPT
+2
AI Disruption, App Store Power Moves, and Publisher Pressure Continues
From Apple’s updates for app marketers to the slow erosion of publisher traffic by AI, here’s what’s actually shaping business, marketing and tech this week.
ChatGPT
+3
Founding Be Franc, the UK’s Hot Startup Scene, Searching for Life, and Not Wasting My Life (on Football Manager)
Franc Talking: A weekly newsletter by Be Franc. Edition 2.
Start-up
+1
Open AI revenue breakdown, Shein's profits soar, Google under the DOJ microscope and more
Franc Talking: A weekly newsletter by Be Franc.
ChatGPT
+2