Weekly
AI-generated content has reached parity. The question is whether yours is built to be cited.
Six months ago, you could spot AI-generated content a mile off. Robotic phrasing, no real data, zero personality. That gap has closed. This week, I'm breaking down why every marketer now needs an AI content optimisation workflow, what OpenAI's podcast acquisition and leadership reshuffle signals about the race to control narrative, and why Time magazine is now selling GEO insights directly to brands. Plus the tool we've built at Obsero to help you act on all of it.
GEO
+6
I connected Claude to beehiiv and cancelled my ChatGPT subscription the same day
I connected it, audited 63 posts and found the one thing killing my open rates.
Tutorial
+4
Google AIOs are taking over news, Trustpilot proves citations move markets and who's winning AI search in the protein category
This week: Google AIOs are appearing for breaking news more than ever, and Top Stories are being pushed down as a result. Trustpilot's annual results put a number on what AI search citation visibility is actually worth (spoiler: it moved the share price). Plus, who's winning AI search in the protein category, why CX research now matters more than keyword volumes, and what Obsero shipped this week.
GEO
+7
Will the AI Search industry be worth $171bn by 2030? Will ChatGPT apps ever take off and are they a threat to Apple's App Store?
As AI search accelerates into 2026, I've taken a look at the top stories shaping the industry. Will the AI search industry be worth $171bn by 2030? Will ChatGPT apps ever take off? Lets dive in.
GEO
+8
AI Search Intelligence is very much in vogue and Adobe’s SEMrush acquisition proves it
Adobe’s $1.9B move for SEMrush, Google’s release of Gemini 3 and the first ads appearing inside AI answers all point to the same thing: the industry is shifting from SERPs to AI-driven answer engines. Here’s why this week matters more than most.
Survey
+5
US lets Google off lightly as Europe fines €3.45bn, OpenAI hires content strategist and AI search reshapes traffic
US regulators go soft on Google as Europe fines €3.45bn. OpenAI turns to a human strategist, underlining the value of expertise even in the AI age. Meanwhile, AI search is continuing to eat clicks and reshaping the web’s traffic model.
ChatGPT
+5
Shifts in search behaviour, Google’s Gemini push and OpenAI’s scraping strategy
From shifting search behaviours to Google’s Gemini push into the home and OpenAI’s behind-the-scenes data sourcing, here are the key stories shaping AI and search this week.
Meta
+4
From “SEO is dead” to GPT-5 and Grok AI ads - the week that shook search
This week saw a headline that rattled SEOs, a major leap forward for AI capabilities, and a signal that advertising will soon be integrated into the very fabric of AI responses. Here’s what it means for your strategy - and the conversations you’ll need to have in the boardroom.
GEO
+5
Google expands AI Mode, Figma’s IPO soars, and Anthropic closes in on OpenAI
Google expands AI search to the UK. Figma lights up Wall Street. Anthropic's revenue surge puts OpenAI on notice. This week, we’re tracking AI Search expansion, platform disruption, and why the AI battleground is far from settled.
+5
The Real Power of Native Advertising: Insight, Control, and Smarter Spend
Inside Dianomi’s approach to context-first advertising, cookieless targeting, and smarter campaign control.
Video
+5
AI wants it all — but publishers are pushing back
From pay-per-crawl debates to plummeting traffic, the battle lines are being drawn.
ChatGPT
+3
Want to see how ChatGPT thinks? There’s a hack for that....
This little-known workflow reveals the logic, links, and sources behind any ChatGPT reply.
ChatGPT
+2
AI Disruption, App Store Power Moves, and Publisher Pressure Continues
From Apple’s updates for app marketers to the slow erosion of publisher traffic by AI, here’s what’s actually shaping business, marketing and tech this week.
ChatGPT
+3
